Customers always appreciate businesses that go out of their way to make their customers feel special. If possible send them a card on their birthday or anniversary. Or send them a holiday card along with a special discount or sample. Customers love freebies and chances are they will leave your customers wanting more of your wonderful products. An added bonus to keeping in touch with your customers is that it keeps your business fresh in their minds. Taking extra steps in customer service will make your customer feel special.
If you deal with customers face to face always remember to dress professionally, greet them with a firm hand shake and most importantly SMILE! There is nothing more comforting than a warm friendly smile. When speaking with customers on the telephone make sure you are using a friendly, pleasant tone in your voice. Even if your only communication is through emails you can still come across as being friendly by the choice of words that you use such as a kind greeting or wishing them a wonderful day.
Always be easily accessible to your customers. There is nothing more frustrating than having a problem with an order only to reach a voicemail or receive an auto responder instead of an actual email from you. Make sure your customers can reach you right away should they need to contact you. Make it a habit to check and reply to your emails several times a day. And if you must use voicemail for your telephone be sure to check messages regularly and return phone calls promptly. Its also a good idea to post your contact information where your customers can easily find it. Knowing that you are easy to reach and when they should expect a reply is always comforting to customers.
In this day and age, where everything is automated, and you cannot speak to an actual customer service person on the phone unless you endure half an hour of easy listening tunes and a never ending series of press this and press that recordings, its a welcome relief for customers when they come across a business that puts customer service as their number one priority. When you go above and beyond to treat your customers the way they would like to be treated you will be rewarded with a very satisfied customer for life.