Strong Industry Connections at AICA Education

AICA Educations strong industry connections have enabled students to be given unique opportunities whilst studying, which can lead to them to finding their ideal jobs when they graduate.

Diploma of Graphic Design student, Stayc Sinclair, has gained invaluable industry experience through a range of freelance work arranged by AICA Education. “Whilst studying Ive worked on design jobs for various organisations, such as designing logos, websites and brochures. The experience has made me more confident to enter the workforce at the completion of my Diploma.”

AICA Educations Diploma of Graphic Design provides a program of study focused on industry centred outcomes. Students create a professional portfolio which can help them secure their ideal job in the Graphic Design industry.

Stacys portfolio has been instrumental in kick-starting her career, as she has recently been offered a highly sought after internship position at Warner Brothers.

“AICA arranged a job interview for me at Warner Brothers. After looking at my portfolio I was offered an internship with Warner Brothers for when I graduate.”

“I chose AICA to study my Graphic Design Diploma because of their up to date software packages, such as 3D Studio Max and Dreamweaver. It was the only college I could find with all of the programs I needed as well as both Mac and PC facilities.”

AICA Educations Diploma of Graphic Design teaches students to use a 3D package and Dreamweaver design software programs, which are quite new to Australia and are in high demand in the workplace. With the graphic design industry moving towards multimedia and online media, learning to create in 3D is imperative. AICA Education graduates trained in these programs will have a major competitive advantage in the industry.

Students are also trained to develop their theoretical, technical and practical skills in design programs Adobe InDesign, Photoshop, Illustrator, Acrobat and Flash.

CEO and AICA Education College Head, Ruth Grosser says that AICAs point of difference is their small class sizes which allow for increased interaction and one-on-one attention from teachers.

“Our teachers are all leading, industry professionals all with vast experience in many areas of the creative arts,” said Mrs Grosser. “At AICA Education we are passionate about ensuring our students have successful careers when they graduate. We ensure that we give all our students great training, small class sizes and the motivation to succeed.”

From Certificate to Diploma level, AICA Education offers courses in Visual Arts, Graphic Design, Photography, Graphic Pre-Press, Fist Aid and Workplace Training and Assessment. These courses prepare students for a variety of cutting-edge career opportunities in areas such as advertising, design, promotion, publishing, printing, marketing, packaging, photography, multimedia, consultancy, small business and management.

The Bottleneck Strategy For Success

The bottleneck strategy is a strategy used to maximize your success potential in achieving goals and in completing projects. It is a strategy for identifying where you should place your maximum focus and concentration in order to gain the best results.

Whether or not you achieve your goal, or complete your project, within the desired time frame will depend largely on how well you allocate your resources, including time. If you focus on the right tasks in the right order then, provided your time target is realistic, you can ensure that you will achieve your target on time.

The first step in the bottleneck strategy is to break your goal or project down into a complete list of elements.

Let’s say, for example, that you are starting a new retail business. We will assume that we have already done our market research and determined a strong market need for our target product. The elements of establishing the business may be; establish your product supply chain, find a suitable premises, furnish the premises, hire staff, generate a flow of potential customers, make sales, deliver the product, and provide an after sales support system.

The second step in the bottleneck strategy is to look at that list of elements and ask if there is one element that is crucial for success. This is an element upon which success most depends. It is the bottleneck because if this element is not functioning correctly then your business grinds to a halt.

To find that bottleneck start with two questions. Question 1 is; which elements are only required or possible after another element is completed?

In the example above delivery and after sales support are only required or possible after sales are made and making sales is only possible after you have potential customers. This implies that the only candidate for the bottleneck amongst this group of elements is generating a flow of potential customers.

Question 2 is; what elements could I replace with another strategy if really necessary?

In the example it may be possible, even if not desirable, to replace the staff element by starting as a one person show. It may be possible to replace the two premises elements by selling door to door or on the internet or from your garage (some of the world’s most successful companies started from a garage). That leaves us with establishing a product supply chain as a candidate for the bottleneck element.

In our example we now have two possible bottlenecks; a flow of potential customers, and a product supply chain. Now we have to decide which of these is the most crucial. This will vary depending on what our product is and how difficult it will be to find suppliers and potential customers.

Let’s assume we decide that product supply is the most important, then that becomes the bottleneck. Once it is achieved then flow of potential customers will become the bottleneck.

Now it is time for the third step in the bottleneck strategy; focusing our resources and energy on solving the bottleneck.

If we make solving the bottleneck our number one priority then we will maximize our success potential. We should allocate 80% of our time, resources and energy to this task and pursue the other tasks with the other 20%.

In our example we focus on establishing that supply chain and then once that is achieved we focus on establishing a flow of potential customers. Without these two elements being achieved everything else is pointless.

If we had not applied the bottleneck strategy we may well have done what the majority of new businesses do and concentrated on establishing and furnishing an appropriate premises. We may then find ourselves with an expensive premises to cash flow but no products to sell or customers to sell to.

Whenever you set a new goal, or a new project, apply the bottleneck strategy and you will get the best value for your time and resources and maximize the probability of your success.

The Advantages Of Internet Marketing Vs. Traditional Marketing

To grow globally is the dream of every businessman. A person who starts business on his own effort should need strong determination and positive efforts to make his business successful. Even a well established business needs right efforts to make his business /product/ services successful.

For success of any business marketing policy plays an important role. To increase your business growth, you need strong marketing team with knowledge of thorough marketing strategy.

The marketing department of any company can choose type of marketing depends on the business / service type, objectives, target market, capability, efficiency and budget. Selecting Traditional Marketing or Online Marketing very much depends on all above factors.

With change in time, marketing also affected positively with advance technology. Internet Marketing or Online Marketing or E-marketing have added thrill in marketing professionals. The popularity of Internet Marketing is emergent very rapidly in all type of business. But before start adopting traditional marketing or online marketing one should fully aware of its marketing strategy and its outcomes.

What is Traditional Marketing?
Generally the basic of any marketing is creating new customers and sustain existing customer. It is a task to create awareness of consumers in product / company / services by making their brand popular using various marketing techniques. For successful marketing, quality product and customer services are very important. The other important factors are demography, market needs, target market and many more factors require for complete market research to build successful marketing strategy.

Marketing is an intelligent and creative technique that includes advertising, distribution and selling. Understanding customers requirement and fulfill their needs is the base of success for any marketers. The marketing mix comprises of Product, Price, Promotion and Placement.

Traditional marketing is very costly. It needs long time and budget to get success. Till the date it is consider as proven marketing technique for promoting product or company. In traditional marketing the various media are used for marketing products such as Television, Radio, Print [newspaper, magazines etc.], Outdoor and many other media. Traditional Marketing is very effective, time-tested and proven way to make business or product popular.

The disadvantage of traditional marketing is it is very costly and need more time for to get success. In case of local marketing, traditional marketing is an ideal for product promotion but on international level it is consider as most expensive medium.

You can also use partly or complete Internet Marketing Services while using traditional marketing. Internet Marketing helps to boost your marketing campaign.

What is Internet Marketing?
Internet Marketing or Online Marketing is the medium to promote product or service through internet. The marketing strategy for any business becomes same for traditional marketing or online marketing such as all factors of market research. Today, Internet Marketing is considered as very faster and economical medium for promoting product and business growth.

Internet Marketing strategies covers a various services like search engine optimization (SEO), search engine marketing (SEM), email marketing, SEO copy writing, web development, pay per click (PPC) advertising, banner advertising, directory submission, blog writing and many more.

Read more on Internet Marketing

Importance of Internet Marketing Vs. Traditional Marketing

Internet Marketing
Traditional Marketing

Internet Marketing is very economical and fast way to promote product.
Traditional Marketing is very expensive and takes more time to promote product.

Internet Marketing is very useful for promoting product globally [without any additional cost].
It is very expensive and time consuming process for traditional marketing.

In Internet Marketing, you can also work with less employs [you can take more work with less manpower].
In Traditional Marketing, you need more employment with more man power which in terms requires spending more money.

In online business you can sell or buy product 24 X 7, round the year without employing any person.
That is not possible in traditional marketing.

Paying Professional and Experienced Internet Marketing Company is very economical.
Paying renowned Advertising and Marketing Company is very costly.

While comparing both marketing, the outcomes shows that in todays fast growing world, for fast business growth in most economical way, Internet Marketing or Web Marketing is an ideal way to make successful business locally as well as internationally.

If you want to expand your business and increase your profit and if you have low marketing budget than Internet marketing is the best way to accomplish all your marketing objectives.

Before selecting either traditional marketing or internet marketing, through market research is very important for successful marketing campaign.

Internet Marketing Company can offer best and effective marketing strategies as per your business needs. They can help in promoting and increase your business very efficiently within your budget. You can definitely get return of your marketing investment in very short period.

Take advantage of your business using Online Marketing / Internet Marketing from Experienced and professional Indian Internet Marketing Service Company that can provide and fulfill all your marketing needs to give strength and success to your business. Contact at

Background Of Franchising Business

Franchising is known to be among the available options that businessmen and entrepreneurs can use as business opportunities without having to go through the usual motions of having to brainstorm and hypothesize on studies that most business tycoons would initially make. Franchising can be seen today in local food chain stores like McDonald’s, Burger King and Subway. They are practically seen in all countries of the world.

Mixed Origins of Franchising
Franchising does not really have a clear trace of its background. There has been various information as to where the franchising business originated. These include countries like China, England, and Europe and of course the United States. It is even traced as far as the Middle Ages where the business opportunity issues back then was more on the lack of transportation for the goods to be transferred from one place to another. Other considered franchising as well as a means of establishing stands, vendors and a better means of being able to offer goods towards customers in other places within the coverage area.

Franchising at a Glance
Franchising is not a new term for defining business opportunities. It extends as far as home business opportunities for people who would want to be their own boss and hold their own business hours. Franchises would usually depend on the location to which franchisees would want them to be located, ideally in populated and commercialized areas for maximum exposure. Depending on the product or service to which the franchise caters, people can even do business from their own footsteps at home. This way the expenses to be incurred such as rent or warehouse allocation expense can be avoided, an expense that is certainly something tough on the budget allocation constraints of franchise owners.

Think Big but Start Small
A franchising business does not have to start big. Just like any ordinary business, it can start from the simplest and smallest business. Like most business endeavors, as long as they are managed properly, business can grow at an instant at any time. Franchises are not different from conceptualized businesses and the varying factor would be the people who would run it and how they would view such a business at a glance.

Placement and Scope of Target Market
Placement of franchise establishments, just like any other product that most people would be interested in today would have to analyze and survey the market class to which they would want to serve. It is not merely a place and operate venture. It requires gathering strategies and putting minds into action, the usual backbone towards success in business ventures.

There will always be issues concerning the target market and identifying what product or service to serve. This has always been the issue that makes businesses different from others and unless it is properly defined, a franchise or business will falter eventually if franchising business owners are not careful.

Earning Money from Selling Advertising Space on the paper

Instance of the delivering of the newspaper: –
It is associated with the normal life of the people that every morning a daily newspaper is delivered at the doorstep which can be used for the study of the case of the business. But it must be known to the general people that the publisher of the newspaper for this purpose the publisher of the newspaper must hire reporters, writers, journalist and other various staff person who help him to complete the task and delivering the newspapers to the readers. But in addition to this a lot of investment had to be made in paying the duty of the machineries and also for the tons of the paper which is required for the newspaper on the daily requirement. Also to ensure the proper delivery of the newspaper to the readers on time, various agents are appointed by the publisher in different parts of the territory which successfully do the work.
Earning of the newspaper agency from selling advertising: –
Now the question rises, if the newspaper is spending so much in making their paper popular brands and making every effort to reach to the home of a user then how the company of the newspaper makes money? It is much obvious that just by selling a copy of the newspaper and that too at a low cost of 1$ one cannot achieve even his basic funds to perform the basic operations.
The answer to this is that by just selling the advertising spaces of the newspaper columns. Very often many advertisements can be regularly seen in the newspaper. It is possible if the newspaper agency sells his advertising space to the advertisers and the other companies who are popularize their brands and the products and also want to gain high leadership by making such efforts of buying the advertising in the newspaper.
Similarly more money can be made with the help of the newsletter. It is possible to just sell off the advertising space to the different advertisers for their future purpose. For example if a person wants to go for the mailing and the word size is around 1000 then it is recommended for the advertiser to go for the buying of the advertising space which can be available at 10$ per sponsor ads. This can be an effective way to popularize the product and conveying the message.
In this way, a person can turn his every issue which he sends to his respective subscribers and hence leading to a profit-pulling device. Since there is no end of the advertisements made by the advertisers for making their product or different services and making their business grow, many advertisers are going for the buying of the advertising.

Job opportunities in Auto transport industry

The auto transport industry gives a lot of job opportunities with a good career projection. These jobs are also available on both basis as a full time and part time. People in search of auto transport jobs should have qualities like devoted, loyal, motivated and hard-working. Career prospects in auto shipping industry are positive even for those who step in for the first time in this industry.

There are various types of Vehicle transport jobs available like Auto-Mover truck driver, Vehicle Shipping dispatcher, Customer service representative, Driver Car Hauler, CDL Driver, Military Vehicle Shipping job, owning your Own Truck Fleet, Intermediate Auto Mechanic etc.

You can find different jobs through classified advertising, from car dealers, and bidding sites. Consumers may demand for shippers who specialize in race cars, traditional and collectible cars, or loads with many vehicles. Persons moving often are in need of an auto transporter.

The first auto transport job that comes to mind is truck driver. The work of truck driver is difficult when compared to than any other driver because in this case the driver has to deliver the vehicle and also has to load and unload it. Another difficulty is they have to pick up vehicles from 10 to 12 places and deliver to different states which take few weeks to deliver. This is a hard job for drivers who are married but they are paid a good amount.

Another auto shipping job is that of dispatcher. A Vehicle transport dispatcher is the “travel agent” of the auto transport industry. The dispatcher takes orders for shipment of customer vehicles and plans it with the trucking company. This work is harder than taught because each customer is shipping from somewhere like Melbourne, for example to Bangkok, So this has to be planned with a truck that has 8 to 11 autos which goes on that route. The dispatcher has to communicate information about pick-up, delivery, and transportation times to and from the truck driver and the customer.

Another type of work is that of client service representative. The client service representative is the person that the take delivery of and sends out quotation marks to consumers via phone or email. The client service representative also takes the order from the buyer and sends it to the dispatch dept. The client service representative also answers questions from customers about the shipping procedure itself because most customers have never shipped a car and knows nothing about it.

Diesel Mechanic work is the most critical profession in the car transport industry. This work is given much of significance because a Diesel Mechanic is very necessary for the any auto transport company. His job involves performing usual protection of the company vehicles to ensure that the company trucks move safe and sound on the road. The requirement of Diesel Mechanics is always high in the auto transport industry.

Auto Processor job includes processing of cars from one end to another end. General Warehouse job includes usage of forklift to transport overstock freight to main locations. Driver Car Hauler job includes transfer of cars and other items to different places. Certified courses are available.

Insurance Sales Tracking For Increased Sales

When you struggle to track where prospects are in your sales funnel and how likely they are to do business with you it’s easy to drop the ball and miss prime opportunities. Many tracking systems are complicated and unwieldy. You need a simple tracking system. You need to know at a glance exactly who your prospects and leads are, how likely they are to do business with you, their contact information, the commitments agreed upon during your last contact, and the next action you must take to close the business.

And you need all that information in one place. Sales is a hectic fast paced business. You need to know exactly who your prospects are at any given moment. When you try to track all your prospects in your day planner, a call sheet, or many CRM’s you really can’t access everything you want and need to know quickly and easily and everywhere you are.

You can use a single sheet to record all the information you need to track your sales funnel. This will make the whole tracking process easier for you. Plus it helps you to have everything you need in one location when you need it.

Prospects don’t usually enter and exit your sales funnel as customers in one step. Most sales cycles involve multiple and incremental steps that occur over a period of time. Some sales cycles are extremely long especially when the sales involves high ticket decisions. The sales cycle itself poses a stumbling block for many sales professionals.

Define the required steps for advancing the sale in your sales process. Based on your sales experience what sales techniques do you have to advancing a prospect that doesn’t fall within your standard sales process? You’re sales success depends on your ability to move people through the buying selling process. If you don’t have a next step option for your prospect you can’t expect them to come up with one for you. Plan clearly defined advancement options that both you and the prospect can agree to. If you don’t have advancement options you have to have far more leads in your sales funnel that someone who does. You’re letting valuable prospects slip through your fingers because you don’t have a plan for keeping prospects on track and on board with your solution.

All too often sales professionals drop the ball and allow months to pass without taking the appropriate next action. This probably happens more often than you’d like to admit or than you even realize. These time gaps hurt your relationship to the point where you almost have to start over with the prospect. You’ve lost your connection and now they don’t trust you because you’ve demonstrated that they can’t count on you. That kind of relational damage is hard to repair. Effectively tracking all your leads and prospects and the next actions you’ve committed to reducing the likelihood of dropping the ball. It’s much easier for you to monitor your entire sales process and everyone in your sales funnel, and you close more business.

If you want consistent and predictable result you have to know exactly how many people you need in your sales funnel at all times. As soon as you close a prospect you know you immediately need to replace that prospect in your sales funnel. Through experience you’ll discover both your capabilities and limitations. You’ll discover how many leads you need to consistently generate to produce prospects for your sales funnel. Eventually you want to develop lead generation systems that produce the right number of new prospects entering and leaving your sales funnel as customers so you obtain the sales objectives that fit your needs.

The Marketing Mind The 3 Phases Of Decision Making While You Are Marketing

Marketing in business environments employs consumer psychology in order to assist the consumer to identify product and services with fulfillment of individual wants and needs. This is done by recognizing that there are 3 unique phases that are present in every decision made regardless of how trivial. If these phases are handled out of order, or with incorrect emphasis, the marketing results will be reflected in the acceptance of any presentations made.

The 3 phases of decision making are as follows:

1.Cognition

Cognition, in respect to the marketing message, involves the consumer becoming aware of, or actively considering, particular wants and needs due to the stimulus of the message. Usually the marketing message will provoke a particular discomfort in the current situation, or accentuate a realistic opportunity for improvement or growth. The initial marketing process will highlight a need for change.

2. Divergence

Divergence, in respect to the marketing message, involves the consumer considering numerous reasonable alternatives that will potentially address the identified, or accentuated, wants and needs. The divergence phase is a phase of inclusion. Efforts should not be made to exclude any reasonable option at this point. The idea is to take a sincere look at viable options, regardless of preference at this moment. A common mistake is made when a marketer attempts to skip, or minimize, this phase and proceed directly to biased product recommendations.

3. Convergence

And finally convergence, in respect to the marketing message, involves the consumer weighing th pros and cons of each alternative, identified in the divergence phase, in order to logically converge upon a best solution (best versus and ideal). The convergence phase is a phase of exclusion. Efforts should be made, by a professional marketer, to facilitate the convergence upon a best fit solution that makes sense to the consumer. It will only make true sense to the consumer if they work through these 3 phases of the decision process personally and make the ultimate decision on their own with only guidance.

Conclusion:

Any marketing efforts that attempt to circumvent the normal 3 phase decision making process will be interpreted as suspect as it involves manipulation and coercion. Successful marketing results will not be consistent and predictable. This is because the true value of a particular product or service is a matter of perspective. And in the end, the only perspective that really matters belongs to the consumer.

Even if a decision is coerced, or achieved through manipulation, the long term benefits will seldom result in consumer satisfaction, repeat business, long-term relationships, or strong referrals.

Therefore, develop a consistent system that allows for lead generation, prospect qualifying, rapport building, interviewing, verifying, and making intelligent presentations based upon the perspective of the consumer.

Media Segmentation And The Rise Of Direct Marketing

Marketing academics have noted increasing media fragmentation. In recent years, the role of advertising and promotion in the overall marketing process has changed considerably. The audiences that marketers seek, along with the media and methods for reaching them, have become increasingly segmented. Advertising and promotional tactics have become more regionalised and targeted to specific audiences.

The extraordinary expansion of media options to reach specific markets has been fully documented. Along with the proliferation of products and services and the segmentation of types of prospects has come an extraordinary proliferation of media. There are new kinds of media, new developments in the traditional media, and new uses for media. Increasingly, the new media are tools for targeting rather than for saturating the mass market.

Information and the role of the customer database
In the information age marketers are not only focusing on analysis, but also understand the value of information collection.

In the past, direct marketing has been distinguishable from other marketing disciplines because of its emphasis on initiating a direct relationship between a buyer and a seller, a relationship that until recently centered primarily on the exchange of goods and services. However, in today’s market, exchanging information is becoming almost as important as exchanging goods and services. With rising costs, crowded supermarket shelves, and overstuffed mailboxes, smart marketers are not just efficiently consummating a sale, they are also providing a chance for customers to interact with them.

Of all these changes surely the most revolutionary is the ability to store in the computer information about your prime prospects and customers and, in effect, create a database that becomes your private marketplace. As the cost of accumulating and accessing the data drops, the ability to talk directly to your prospects and clients — and to build one-to-one relationships with them will continue to grow.

The new marketing environment
The effects on consumers of overwhelming change and the acceleration of change in our time have been brilliantly documented by Hugh Mackay in Reinventing Australia: So apparent is our national malaise that it has become fashionable to talk about the Age of Anxiety.

For people given to applying labels to decades, the 1980s was popularly described as “The Anxious Eighties” and there is no doubt that the decade lived up to the promise of that rather anxious label. Australia has not been alone in all this. All around the Western world, social commentators have been impressed by the rising level of anxiety over the past 20 years.

The mind and mood of consumers in the 2000s provide interesting challenges.

The growing number of consumer segments and the simultaneous increase in available products have made marketing much harder. Manufacturers are in a quandary about what to produce; retail merchandise buyers are overwhelmed by the task of product selection; and advertisers feel swamped trying to convey appropriate messages to so many market segments about so many products …companies are grappling with the fact that mass advertising campaigns have become less and less effective in reaching diverse groups of consumers.

Marketers must now fight to establish the relevance of their products in an extremely fractured marketplace. The marketing future will undoubtedly look different in another respect as well: customer information technologies will change the relative roles of retailers, manufacturers, and media companies.

Retailers have a natural advantage because they can directly measure customer behaviour and get first crack at the broadest range of information. Indeed, point-of-sale scanning systems have already played a significant role in shifting power from manufacturers to retailers.

Most important, the balance of power between large and small companies will change. As customer information technology becomes more prevalent, only those companies that can invest the resources and show technological leadership will succeed.

Precision Measuring Instruments Industry Association of Japan of 50 Years

Precision Measuring Instruments Industry Association of Japan in 1954 to create, in April 2004 ushered in its 50th anniversary. The establishment of industrial associations, so that measuring instrument manufacturers in the economy has been improved significantly. Japan, the world-class machinery products, precision measuring instruments built by the detection project, contributed to ensuring the high quality. Precision Measuring Instrument Industry Association of Japan’s 50-year history, worthy of our consideration and reference. ?
Industrial and scientific level of a country from its level of precision measuring instruments to be distinguished and distinguishing. In a country of science and technology and cultural progress, the measuring instruments and measurement techniques has played a significant role in the practice of Japan confirmed this. ?

Association to create history, to promote the development of the revitalization of Law

1. For the first time the revitalization of
Japan’s precision measuring tools, originally imported from Europe and America basically imported products, mainly to limit gauge. The late Meiji, the urgent need for military supplies and imports expanded greatly increased. Taisho-made precision measuring tools began to start domestic production of micrometer and limit gauges. ?
Since then, the invasion and during World War II military needs to expand due to the lack of advanced imported measuring instruments. In this case, poor performance and technology to replace imported equipment made in Japan, production has been developing.

2. The Second revitalization?

Korean War broke out 50 years, the various mechanical parts such as motor vehicles, increased demand for engine components, the Japanese machinery industry have been restored and developed, precision measuring instruments have been developed subsequently. 1954 annual turnover of 1.1 billion, five million yen, breaking the 1 billion yen mark, exports 7.44 million yen. Before that, measuring equipment industry, precision machinery system by the wartime control will be managed. Founded in 1948, Tool Industry Association of Japan, measuring instruments industry measurement tool in its subsidiary branch of the name activities. 1951, Japan implemented a new measurement method, but the new law in the development of measuring and testing methods and equipment manufacturers and users does not match the actual situation, differ greatly. After deliberation by the government authorities, April 26, 1954 set up a precision measuring instruments Industry Association of Japan, started its work. ?
Initial membership of 53 gauge manufacturers, which micrometer manufacturers have 10 to indicate table has nine factories, block gauge has four factories, gauge manufacturers have 30. ?

3. The third time the revitalization?

In 1956, the Japanese government promulgated the Provisional Measures Law, the revitalization of machinery industry, machinery industry, the Japanese post-war revival a large extent. To promote the modernization of production equipment, improve production efficiency and manufacturing technology, focus on developing 19 kinds of designated products, including the length of industrial design, precision measuring machines and testing machines. Thereafter in 1961, 1966 has been revised. Implementation of the Act until 1971, a total of 15 years, so that sustainable development of Japan’s machinery industry. During this period, the electronics industry in 1957, promulgated the Provisional Measures Law revitalization. Mechanical, electrical and two revitalization implementation of the law firms with comprehensive effect, in Japan, mechatronics, advanced manufacturing technology play an important role. Precision measuring instruments industry also take this opportunity, the successful expansion of the scale industrialization and development of the equipment absolute advantage import market gradually being replaced by domestic products. ?
Precision measuring instruments industry in 1956, output value of 11.1 billion yen, in the implementation of the revitalization of the law 15 years, the
value of continuous growth in output in 1970 reached 21.949 billion yen. ?

Development of industry standards, and actively implement TQC, organized trade shows, technical exchanges
Precision Measuring Instruments Industry Association of Japan set up five years later, at the 1959 formulation of JMAS industry product standards. In 1959 developed a common thread gauge Association Standards (JMAS4001), then in 1960 developed a pointer Micrometer Standard (JMAS5001), 1961 enacted the Micrometer Standard (JMAS1001) and instructions on table with a magnetic seat standard (JMAS2002), and in 1962 set the standard terminology of electronic micrometer (JMAS5002) seven industry associations such as industry standards. Development of these standards for Measurement of Japanese industrial technological upgrading equipment play an important role in enabling Japan to become the world rely on machinery, high-quality products. In addition, industry associations also test domestic and foreign products, product performance and market research, publish the relevant information. ?
From 1971 to 1973, due to the depreciation of the dollar and the oil crisis, precision instrument industry downturn, its impact extended to 1975 so that production fell to 17.829 billion yen. During this period, the market demands a light, small mechanical products, such as home appliances, personal computer up to automotive products, parts and precision, to the small sub-micron development, demanding precision measurement instruments. Electronic products and machinery products, active implementation of TQC total quality management, thereby increasing the reliability of Japanese products. ?
1987 precision measuring instruments Industry Association of Japan hosted the first International Precision Measurement Exhibition (biennial), which micron technology exhibition. Was also held seminars at home and abroad the latest technology. Into the 21st century, the micron technology exhibition and optical measurements by the Japan Industrial Association of All Japan Optical Measuring Instruments Exhibition were merged and renamed as the optical nano-technology exhibition, in June 2001 after the merger was held in Yokohama, the first exhibition. ?

The rise of technological innovation to promote market

50 years, the Japan Association of precision measuring instruments industrial development of the industry have done a lot for the positive and useful contribution to the constant pursuit of measuring instrument automation, high efficiency and quality of, for customer service and service as the Association for the production of development goals. ?
Overall, Japanese manufacturing precision measuring instruments to develop, from the annual output of 1 billion yen in 1968 increased to 100 billion yen, and then expand to 20 billion yen in 1970, Japan in 1978 to 30 billion Yuan, until the bubble of 1989 to 1990, during the more than 100 billion yen. ?
Introduction of new machinery, electronics, optical technology, continuous innovation and new product development to achieve the automation of measurement process, high-speed, high precision, diversity, digital, systematic, on-line technology and so on. New technologies, new products and open up new markets to win the majority of users.