Facebook Business Applications And Marketing Tools – Even Create Your Own

The idea behind using a social networking site as Facebook as a venue for doing business is building a user base in the form of a community who respond to you as a person or to your product. If you just turn your page into one big advertisement, you are not going to get much in the way of a response. You need to educate people about the product without coming across as a hard sell.

You want to create the impression that you are here for socializing, not business. People will come to trust you and be more likely to buy your product or service if you can do this.

Facebook has built in tools which can be used to build your business. These include:
– Social Ads
– Pages
– Beacon
– Insights
– Platform
– Polls

These tools can help you to build awareness of your brand through this social networking site and bring in potential clients. Needless to say, you are going to have to learn to use them effectively. Read on to find out how to harness these tools to build your business using social networking sites.

You can learn how to take further advantage of these features by visiting the facebook website business section.

SOCIAL ADS

Social ads have a lot of promise for building your business since they can go directly to the news feeds of your Facebook friends. Anyone who is on your friends list will be able to get the word about your business right on their profile page.

This is also a very easy way of target marketing. You can control exactly who sees your ads – and target marketing is the way to get sales.

FACEBOOK PAGES

You can make a Face book page for a business, just as you would for yourself. This allows people to interact with and even become friends with your business. It is a great way to make a lot of people aware of your product and your brand who would not otherwise.

You know when someone becomes friends with your business on Facebook that you have a potential client; at the very least, they have shown some interest. People can interact with your business as they would with any of their other social networking site friends – they can leave comments and generally enhance the experience of a visit to your page.

You can use this social networking site to your best advantage by adding features that will appeal to your target market and fit in with the brand image you are aiming to create. Quizzes, games, a Facebook group and so on.

FACEBOOK BEACON

Like social ads, Facebook Beacon gives you the ability to build your business by promoting yourself via your Facebook friends news feeds. You can set Beacon to notify all of your Facebook friends whenever you have a new product available, or any other sort of news or information you would like to disseminate amongst your Facebook friends. All you need to do is to add a little code to your Facebook page (this can be done by copy and paste, so no need to panic).

This encourages more interaction with your page, the website of your business and your company in general. This also helps get the word out about your businesses product or service.

Do not fret that you will be mercilessly spamming your Facebook friends and invading their privacy – they can opt out of these updates at any time they choose. You of course have the same ability for Facebook Beacon updates from others.

FACEBOOK INSIGHTS

If you are using facebook as a method of promoting your business you will of course want to know just who is checking out your Facebook page, clicking on your ads and joining your friends list. Facebook Insights is a tool which can give you a lot more detail on these sorts of statistics, which can help you to evaluate the efficacy of your campaign.

Armed with this information you can make the call as to whether viral marketing is working in your favor. Word of mouth is one of the best means of advertising and Facebook can facilitate it on a large scale. Facebook Insights lets you figure out what parts of your campaign are working and which are not as well as giving you valuable demographic information which will help you refine your campaign further.

FACEBOOK PLATFORM

Facebook Platform is an exciting tool for business indeed. Programmers can use this tool to build programs which will work with Facebook and add to the usefulness and fun of your Facebook page. If people like what you have on your page, they will spread the word and this build your client base.

You can add all manner of different applications to your site using this platform. Many opt for games, quizzes and other interactive features. You can have a look at the Applications page on the Facebook site to get an idea what sort of things others are using the platform for. These kinds of features can really help you build your brand image; take advantage of them.

FACEBOOK POLLS

Facebook polls can be a great way to gather demographic information from people using the site. Since you can make the poll interactive and fun to use, you’ll have no trouble gathering data. Best of all, you can target your polling.

You can make sure your polls are targeted just where you want them to be since you already have access to some data such as marital status and age of your Facebook friends. This helps you keep your polling relevant.

Do not forget about these valuable tools – they can really help out your business.

Anyone who is willing to put in just a little bit of effort can make their own applications for Facebook. You just need to learn Facebook Markup Language – there are plenty of tutorials online which can help you learn the ropes of this quickly.

Remember to have a look through what is already out there in terms of Facebook applications before you develop your own. If everyone is already using a very similar application, not too many of your fellow facebook users will be enticed by it. Do something a little different if you want to grab the attentionof people.

CREATING APPLICATIONS FOR BUSINESS

With just a little bit of programming know how, anybody can make and distribute their own applications. You’ll be doing this to build your business and it can make a big difference. Applications can really draw in people and keep them on your site. Games are especially popular and can build your brand while keeping users engaged and entertained.

You would be unwise to neglect the use of these applications available to you through Facebook. They can help get the word out about your business – and that is why you made a Facebook page for your business in the first place, no?

You will also be building a sense of community amongst all of these potential customers which will help you get sales.

Here are a few tips for getting the best results from your applications:

1) Make it relevant
In marketing, relevancy is everything. If your potential customers can not get into it, or if it is unclear how the application ties into your product or service, rethink your application.

2) Privacy policy
Even if they are on facebook to socialize, people still want their privacy to be respected. This is why there are friend lists and groups, to which one must be invited. Privacy is a natural human desire and Facebook facilitates this while still allowing for socialization. Remember to respect the privacy of users and retain that trust you have worked so hard to build with them.

3) Free distribution
Once your application is finished and ready to go, you will distribute it. You can do this by listing it on the site along with all of the other Facebook applications and then invite others to install it. If your facebook friends like your application, they will spread the word.

My website … epic fails 2014

The Right Company for Your Mobile Marketing Journey

Due to the increasing demand of mobile marketing tools such as mobile apps and mobile sites and the increasing number of mobile technology (i.e., smartphones and tablets) enthusiasts, more and more businesses have embraced the almost dark seduction of the mobile platform’s endless possibilities. In order to compete well in the big arena, businesses that plan to extend their marketing into the mobile platform must not only have a strong mobile marketing campaign but also outstanding mobile marketing products. You can only provide excellent products to the users by hiring a decent mobile Web design company. Here’s how you can catch the right company that will help you start with your mobile marketing journey.

Check the portfolio

When we look into a particular brand, it is almost always a default task to check its Website to have a grasp of what the brand is all about. Since a certain mobile Web design company is still considered a brand, this habitual checking of online references can benefit you in your search. After checking its homepage and credentials, make it a point to check its portfolio as well. Seeing the companies’ products will help you decide which style you want the most or which fits perfectly to your brand’s image.

Check the reputation

What is the use of having stylish products when that mobile Web design company does not have a good reputation in the mobile marketing industry? The worse thing is if it not only look bad to its peers but to its clients as well. So, what will you get out of this? Bad–of course–depending on the severity of the company’s reputation. So remember this. Before you sign any contract, listen to some stories first. Some of them may only be rumors, but there is no smoke when there is no flame (as the saying goes). Do yourself a favor and make sure you clear any rumors and suspicions before you associate yourself to a particular company.

Check the customer service

Aside from effective mobile marketing products, your mobile Web design company should also have exceptional customer service. Some companies do not give special attention to their customer service policies, and these are the ones you should be wary about. No matter how well they develop mobile sites, if they do not know how to treat a client, a smarter move is to ditch them. You can absolutely find other mobile Web design companies that project the same quality in performance but still give special attention to the needs of their clients. You want your mobile developer to be an aid to your brand’s marketing not a headache.

There you have it–three practical tips in finding the right mobile Web design company to kick-start your brand’s mobile marketing adventure. I know that this is not much, but at least it can be the foundation of your search. These tips are, of course, one of the practical advices in the lot. You can always navigate the Internet if you want to get hold of more tips.

Sabrina Bennet is the author of this article on mobile Web design company. Know more about mobile web design company here.

Sustaining Innovation in Your Organization – Tracking Your Success Part 6 of 6

You have determined that your company is ready to start a
growth portfolio, you have included a group of products that you feel
will allow your company to be innovative and have the best chance at
growing profits, and you have been careful to avoid pitfalls such as
rolling out too many products or hanging on to past successes and not
pressing forward.� So what’s next? How do you measure the success of
your innovation portfolio?�

Tracking Your Success

There
are two ways of tracking your success: quantitatively and
qualitatively.� Quantitative measures include numbers of new customers
obtained, growth as a percentage of sales from the new products or the
overall ROI from an individual product.� The qualitative method of
measurement goes deeper than just the numbers.� These measurements track
how well the product was received by the target market, or by the
market as a whole, how it affected the perceptions of your company, or
how much effort went into effectively managing the portfolio.�

In
order to achieve both qualitative and quantitative results, extensive
market research must be conducted after the product is launched and
established in the market.� Depending on when, how, and where your
product was launched, you are going to receive different data from
different regions.� You must determine if certain technologies are more
widely accepted in different regions of the country, during different
times of the year, etc.� Being able to properly analyze this data will
allow your company to improve its growth and success during its next
product launch.� Successfully analyzing your previous product rollouts,
whether huge successes or colossal failures, is an important step
towards keeping innovation moving forward in your company.�

A
big part of innovation is staying on top of market trends, understanding
customer needs and wants, and consistently looking to the future to
grow the company, not relying on past successes to keep the company
afloat.� The best way to remain ahead of the curve when it comes to
market innovation is understanding� how to effectively gauge the success
of past campaigns and applying methods that work to your future growth
portfolio projects.�

If you missed our last article about Delivering on Target or any of our past articles on effectively sustaining innovation in your company, you can find all of them here.

Cult Wines Ltd – best place for fine wine investment

People are always looking for some new investment sector as per their risk appetite. Yeah many times wrong investment can burn all hard work into ash. So, after having a big recession and still Europe economic crisis on the go one always look for safe investment. In last decade one sector has outperformed in an all recession and it is wine investment and fine wine investment.

Before doing any investment there is certain thing which is very important to take care to be safe and secure. One must have to identify some risk factors and all. So first step is to decide on which sector you want to invest then how much amount, and would you like e o one amount or you want systematic investment plan.

Timing of investment is also plays a big role in high return on investment. The most important point is that when you are investing, the time is very important; its totally depending upon current market condition. If you have analysis of market condition you would opt for wine investment. Look at the statistics for wine investment In UK, before a decade, fine wine portfolio was around 10000 and after decade it is almost 50000.

Wine investment will not have adverse effect if any economic crisis happens globally. As we can see in last recession wine investment standout and gave high return. So one can easily say wine investment can give return even in recession. In last 10 years wine investment has given 900% return which is really impressive and attractive.

Cult wines Ltd is the leader where you can get the rarest wines at very competitive rate and if anyone wants to go to the most safe and secure investment than will preference go to the Cult Wines Ltd also Cult Wines Ltd provides solutions for sourcing, investing, storing, selling and consuming Fine Wine of any kind to the investors or for any type of businessman. Cult Wines Ltd provides the fined tuned portfolio mainly designed for high capital growth and accounts and regulated mostly at warehouses. Cult Wines Ltd mainly deals with active foreign and domestic holdings and if any beginner wants to invest in the market than no safe investment except in wines and Cult Wines Ltd where you will get higher returns on investments and also provides the portfolio management services.

So far by this information I hope one can easily take decision for wine investment and Cult wines ltd can help you to build right wine portfolio.

Document Shredding, A Wise Business Strategy

The stakes are always high when you’re in business. Aside from the constant need to dominate your competitors, you’re also prone to a lot of stress and hassles in the working environment. Time counts, and one can’t afford to waste a single minute. Even a simple task such as document shredding tends to consume the productivity of an employee.

Whether you’re part of a business conglomerate or a simple franchise, you’re going to encounter sensitive information vital to the business. Confidential data tend to accumulate over time, and in order to not encounter problems in the future, these data need to be kept under lock and key or completely destroyed.

Most business owners find it wise to outsource paper shredding services from other companies. Although storing documents is good, it doesn’t give business moguls the assurance that they’ll be kept safe from rivals. Sensitive business information can cause serious threats as well as damage to the business if it gets in the wrong hands. Opting for shredding services will assure businesses that there will be no traces of sensitive company information spreading about, and it also gives them the following benefits:

Security

This is the ultimate benefit of having a shredding service. Data management agencies assure clients that there will be no vital pieces of information breaching across competitors or nosy people. In addition, shredding also reduces the business’ risk of falling victim to identity theft, and mishandling money due to unnecessary document storage costs.

Cost-efficient

Clients are assured that data management agencies such as Los Angeles shredding service providers aren’t costly. In fact, it’s very affordable – even a small franchise business can obtain hire them. Shredding agencies use superior facilities to help them with the shredding process; these machines are so modern that it only requires very little time to shred large amounts of documents. There’s no need for the business to hire a regular staff member to perform the job.

Efficiency

The minutes spent on shredding could’ve been used for performing a productive task resulting to profit. Efficiency is what Los Angeles shredding agencies are always aiming for. Shredding of vital documents can be done in minutes when a professional handles the job instead of the employee, making the business more productive.

Save on Storage Space

Stored documents tend to eat office space. It’s best to get rid of them by obtaining Los Angeles shredding services since office rents have escalated. Businesses these days can’t afford to waste a single space for storing documents. Visit theshreddingservices.com for more information.

What is Innovation Management And How The Desai Group Can Help

There
is a striking similarity between a shoal of mackerel in the deep blues
of Atlantic and businesses of today. The theory of survival for
mackerels during an impending predator attack is about constantly
changing direction. They mislead the attacker through innovation.
Inspired form natural competition businesses too need to innovate and
that to at a lightning speed, cohesion and unity.

Often
innovation happens in an organization. In a knowledge society everybody
is updating and innovating to survive. The point however is when
needed, does your human resources innovate as a team? Is your
organization goal their personal goal? How good are you at
organizational innovation compared to your competition? How do you
manage innovation and control its outcome?

If you do not have
clear answers, then you need strategic innovation management. That is
what The DeSai group specializes at. We have encompassed strategic
research, ethnography, behavioral sciences with management methodology
to create customized innovation management solutions for businesses
across multiple geographies overlooking cultural and linguistic
barriers. Since 1983 we have registered many success stories for Fortune
500 and Global 2000 giants.

Innovation consulting, strategic
consulting, leadership development program are our flagship solutions
and falls under the larger innovation management program. Let’s take a
look at few of our distinct strategies.

CDP � Challenge
Development Process is the epicenter for any innovation check in an
organization. First a challenge is identified or instilled to create
solutions. The organizational solidarity is put to test in the process.
Then we provide a methodology of handling the challenge in a processed
manner. However the task is not restricted in problem solving but comes
with a dual aim of innovative thinking, approach and resource
development. Know more about our Discontent, Lansing, Targeting,
Ideating, and Venturing steps from the tools page in www.desai.com.

Innovation Tools:

“Value
Quotient” is one of hundreds of tools in DeSai bag of tricks. This tool
helps you find the ratio of a solution’s desired outcomes to its
undesired outcomes. In this innovation audit model value of your
offering is corroborated with your competitors offering and a
theoretical maximum outcome delivery. The process employed is not
intended to calculate figures but to enhance methods of innovation in
decoding best strategies of innovation.

Ethnography � the science
of understanding consumer social habits is a rage in new marketing
communication strategies across the world. In this method, innovation
models are re interpreted from the perspective of consumer intra social
communication. Ethnographic studies are very effective in innovation
management of brands and organizations.

The Desai group is the
progenitor of break through strategies and its multi speciality
innovation management consulting offering can redefine the innovation
quotient of your organization.

Best Career Objectives for your Resume

Career Objective – A statement that presents a vision, guiding principles and future career aspirations for the prospective candidate. It also sets the tone of the entire resume. It tells the reader who you are in a single concise way that encompasses the very essence of your abilities.

Everyone knows the standard resume needs a career objective. But why? Is it because everyone assumes you have to have one? Is it because hiring managers require it? What would happen if you had the most comprehensive and impressive career objective that others were measured against?

The Career Objective should not be:

1. A meaningless set of dribble to fake out the reader
2. A set of words that have no tie to the candidate’s wants, needs or desires for their future.
3. A creation of disconnected terms and ideas that have no business being put together without internal assessment

Companies need to fill positions within their organization with the best qualified individual(s). Hiring managers will review hundreds of resumes with the first 30 seconds being crucial to getting to the second stage. The face to face interview.

What would the be the best career objective for your resume?

Your career objective is a one sentence character representation of who you are and sets the stage for the message you want to deliver. – “This is who I am, who I want to be and how I will make your company successful”

There are many ways to write a career objective that begins to set you apart from other candidates in the eyes of the reader…

Lets examine a sample job description for a Computer Analyst:

Duties and Responsibilities:

Requirements for support specialist include:

Direct support services:

* Plan, create, and coordinate support services in response to office needs.
* Responsible for testing, quality assurance, configuration, installation, implementation, maintenance of all related support services.
* Design, document, develop, test, install, deploy, and teach end users on the use of new and updated support software applications.

Technical assistance services on the standard office applications

* Produce a variety of documentation materials that include tables, graphs and charts
* Provide assistance to personnel in preparation of meeting presentations.
* Provide technical support e.g. enlarging charts and photographs, duplicating tapes and videos, and marking exhibits.
* Operate video editing and duplicating equipment.

These sample career objectives may come from a prospective candidates that may apply:

Technical (1) – To obtain a position within an organization that will allow me to utilize my technical skills, experience and willingness to help others.

Technical (2) – To acquire a position that affords me the opportunity to bring my technical expertise, problem solving skills and willingness to learn to make an organization successful.

Career objectives are the fundamental principles the candidate brings to the table. It enables them to promote their ideals, skills and abilities that an organization can utilize for the sole purpose of growing the company. The better a candidate can articulate the message the better the chances they will be invited to interview.

Jobs in the Music Industry

Everyone loves to be a part of the “in” crowd and lets face it yall. Being in the music industry is about as “in” as it gets. Most of the jobs in the music industry put you close, at least in some way, shape or form with the people that your peers consider to be icons and a hero.

There is nothing finer than actually making money at a job that you actually love as opposed to standing on an assembly line watching the same part go by hour after day after year.

Jobs in the music industry can range from the retail sales ends, to the production end, to the creative department to performing or the business end and there is a lot of jobs in between those stops. There is a good chance that no matter what it is you like to do, there is a job in the music industry that will allow you to do some form of that job and eventually get paid to do it.

You need to seek out jobs in the music industry at local places and you can check the World Wide Web at locations like myMusicCircle and see what kinds of jobs are there that you can start at right away so that you can begin building and diversifying your skill set. Because the music business is first and foremost, a business and that means that the more skills you have the more valuable you will be. And we all know that the more valuable you are the more invaluable you become and the easier it is to find the jobs that you ultimately want.

If your end goal is to be a producer, you can start by offering to mix local bands live at their show for free or beer. Youll get the basic skills and then move one. A lot of what you might do at the beginning is mundane and wont pay you very well if at all. You need to keep you eye on the brass ring and the goal that you have set.

Many of the people that are very huge icons in the industry got their first jobs in the music industry doing things like taking out the trash at a studio or helping as a gaffer that set up for the sessions. All of this is networking and making contacts of people that can help you or hurt you down the line.

Half Year Report-construction Machinery Industry Overview

www.cri-report.com – In January-June 2011, China’s construction machinery industry accumulatively achieved the total industrial output value of CNY 312.35 billion, ascending by 43.04% YOY, and realized the sales revenue of CNY 306.13 billion, increasing by 40.86% YOY.

In 2011 H1, the accumulative product output of China’s construction machinery industry continued growing. Except for special cement equipment whose output experienced substantial year-on-year decline, other products all maintained growth, especially for internal combustion folk lift products.

After China’s construction machinery market experienced the rapid growth in 2011 Q1, various sub-industries have seen an obvious decline in sales volume since April compared with March. In January-May 2011, the accumulative sales volume of excavators in China grew by 36% YOY; that of bulldozers grew by 21% YOY; that of loaders grew by 21% YOY. It has been an indisputable fact that the construction machinery industry has slowed down.

Although China’s construction machinery industry still has favorable prospects in 2011, the decline in growth rate is an inevitable trend. The main reason for the decline in prosperity of some products in the industry lies in credit crunch, whose influence on the industry is mainly reflected in 2 aspects: first, the downstream demand of the industry will be influenced. Construction of some projects under construction has decelerated due to credit crunch, and operation of projects which were originally planned to be operated has been delayed; second, the marketing efforts of enterprises will be influenced. In 2011 Q1, various construction machinery enterprises successively made more marketing efforts and increased the proportions of financial leasing and installment payment so as to seize market shares. Since April, some enterprises have enhanced risk control and decreased the proportion of credit sales.

In 2011, the global economy recovered gradually and the demand for construction machinery increased. The external demand will still grow, directly driving the construction machinery export market especially for the construction engineering machinery manufacturing industry. Although the base of global economic recovery is unstable, the situation of favorable global economy will be unchanged in 2011. The export environment of China’s construction machinery will continue improving and the export value is predicted to be resumed to the record high of 2008.

To get more details, please go to http://www.cri-report.com/278-chinese-construction-industry-report-2011h1.html

More following information can be acquired from this report:
-Operations of China’s Construction Machinery Industry, 2011 H1
-Operations of Sub-industries of China’s Construction Machinery Industry, 2011 H1
-Import and Export of China’s Construction Machinery, 2011 H1
-Prediction on Development of China’s Construction Machinery Industry, 2011 H2

GICs Offer Predictable Investment Returns and Some Have Insurance Benefits Too

Its a rather strange question to be sure, but after experiencing one of the worst economic downturns since the Great Depression, many investors are looking for safe investment products that are capable of producing predictable investment returns. For many, this means investing in guaranteed investment products, such as guaranteed interest Contracts issued by insurance companies (GICs) or Guarantees Investment Certificates issued by banks (bank GICs).
These guaranteed investment products that earns interest may not seem as appealing or exciting as investing in an emerging market mutual fund or commodity index the variable chili peppers of the investment world. In fact, to some people, they are uninteresting investments in the same way that broccoli can seem uninteresting when compared to the latest gourmet food trend. We all know that broccoli is very good for you, and it is highly recommended by nutritionists everywhere. But, given the choice between a side of boiled broccoli and a side of roasted garlic “smashed” potatoes, its not unusual to find the better-for-you option politely left behind.
Nevertheless, with many stock market indexes reporting negative returns, a little certainty can go a long way towards providing you with more confidence when saving for your retirement. And there is a lot more to todays insurance GICs than many people may realize, making them healthy additions to any well-balanced financial plan.

GICs A Healthy Addition to Every Financial Plan
Diversifying your investments among equities, fixed-income investments and cash has been the cornerstone of sound financial planning strategies for some time. And GICs can be a great fit for many investors looking to add more certainty to the fixed-income portion of their portfolio.
GICs do offer one very important advantage when compared to other fixed-income investments: they offer a guaranteed interest rate, no matter what the financial markets are doing. This can help to reduce overall investment risk within your portfolio while youre saving for your retirement years.

The Insurance Advantage
Many investors realize that you can purchase bank GICs at your local branch. But did you know you can buy similar investment products offering very competitive rates from insurance companies?
GICs issued by insurance companies offer three distinct features that set them apart from bank GICs: an estate planning benefit, more extensive potential protection from creditors and tax advantage for non-registered contracts. The estate planning benefit means that if you name a beneficiary other than your estate on the insurance GIC contract at the time of purchase, the proceeds (including interest) of your investment will bypass your estate if you pass away. This is significant because it means that your beneficiaries will receive the proceeds privately* and directly, without administrative charges, while avoiding potential probate** and estate fees.
Insurance-based GICs may also protect your personal savings from professional liability. As long as the GIC investment is made before an individual or business runs into financial difficulties, generally the proceeds of the GIC will be protected from creditors with the appropriately named beneficiary. This can be an attractive feature for owners of small businesses or those in any other profession where liabilities have the potential to threaten your personal savings.
* Not applicable in Saskatchewan
** Probate is not applicable in Quebec

For Clients age 65 and older, interest from a non-registered GIC is eligible for the pension income tax credit and pension income splitting.

Say “More Please” to Todays GICs
If you are looking for ways to add more stability to your overall financial plan, speak to your advisor about adding insurance GICs to the fixed-income portion of your portfolio. Not only are insurance GICs a healthy addition to your financial plan, but with options that include cashable, non-cashable, laddered, escalating rate and equity-linked, todays GICs are a lot more interesting too.