Month: September 2021

The Basic Parts Of A Good Sales Letter

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Unlike any other letters, a sales letter follows a certain pattern that many business men use for many years. A good sales letter is composed of the Headlines, the Body of the Letter, the Closing, and the Signature of the sender.

Under the headlines, many business men and copy writers put few sub-headlines such as phrases for the headlines, highlighted in red headlines, and eye-catching headlines. The closing part of the sales letter composes of a final suggestion.

The headlines is the most important sentence in your letter. It makes or breaks your campaign. If you are sending the letter as an e-mail, bear in mind that the readers scan the letter.

Hence, it is very crucial that you use a compelling message in your first sentence to make them read further down.
You only have 10 seconds to send the right message.

Most readers do not stay long on one page, unless there is something very interesting that prevents their finger from navigating away from the webpage.

The phrases for the headlines should contain the benefits of your products. It should support the principal headline. If you were able to keep the interest of your readers, your next objective is to make him keep interested with your letter.

You can use interesting question in your supporting headline to stir their thoughts and emotions. In fact, it is here that you establish the problem. You have to create a need for your product or service.

Other sales letters include figures and facts to make the letter factual. Nothing really beats the facts as long as you stick to them.

The headlines highlighted in red contains crucial points of information. Many marketers recommend the red to emphasize the importance of the information. According to many psychologists, it also has positive impact to the readers. The color red converts the message into actions better than any colors.

The eye-catching headlines are the sentences that are written in bold, italics and underline. Sometimes, depending on the tone you would like to set, many marketers use all caps.

A good sales letter aims to add an impact to the message to grab the attention of its readers. You should also be careful with your choice of words.

The body of the sales letter contains the answer to the problem posed in your headlines. This is where you write the advantages that your product offers.

Explain why the readers need your product, that is, if you were able to successfully create a necessity from your product in your headlines. Many successful marketers recommend using the second person because it is really about them. Therefore use “YOU”.

The use of testimonials is also helpful provided that, they are not exaggerated. To incorporate testimonials make the product real and provides invisible evidence to your claim.

The closing part of your letter calls for immediate action. Make it easy and convenient for them by being ready with a previously stamped envelope or order form. You can also include your toll free number, email address or link and your website.

The final suggestion that is mentioned earlier on this article refers to the test given to the readers. Although it is a real challenge to make the reader spend his money on your product, yet it is worth the effort.

Importance Of Business Consultancy Services

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The consultancy services are increasing day by day for various industries. The consultancy is a knowledge dispersion process through which any individual or a company out sources its information. The business consultancy services include updating the client and customers with the new emerging trend in their respective business. The strategy is based on market research analysis. The market research analysis includes studying the business in the global markets and the competitions for the business.

The consultancy services include provision of strategic tools for the development and expansion of the business. The business consultancy services provide the competitors an extra edge in the competitive markets. Consultancy services are the problem solving approach where the service provider focuses on solutions rather than the problems. The service in consultation with the staff and the management works on the core domain of the problem. Hence this evaluation results in diverse solutions and better decision making process. The consultancy services works on the risks assessments and provides appropriate measure to avoid risks and to handle risks if encountered.

The consultancy services are well known for their planning strategy on the basis of the resource allocation, scheduling of the various projects and termination of the project. The consultancy services evaluate the various projects in terms of their life cycle and utilization of resources and providing high quality outputs to the organization. For an effective functioning of any organization it requires effective and strategic policies based on the proper evaluation of the business. The consultancy services provide an effective medium to review these strategies and policies of the business. The company is assured the desired results by the predictions through such consultancy services. The services provider works as a research analyst in reviewing the pros and cons of the business.

The business is not only measured on the sales and pricing strategy but also on the impact it creates in the minds of its customers. The surveys include the reviews on the operations of the business. It also requires the effective use of the human resources. The key to any business is its financial growth and stability. The consultancy services are beneficial in providing this business reviews. The policy also includes the measure of the business plans. The business is evaluated by the professional who are engaged in these consultancy firms. These are mostly the management graduates who work on the various policies of running a business effectively. Consultancy services aims at securing the place for the business in the competitive global market place. Hence a company must select an appropriate consultancy firm as the policies suggested may play a prominent role in shaping the business. For the evaluation criteria the company must review the past success of such consultancy services and the key clients of such services. This assures the company about the service providers. This also helps in establishing trust and faith about the service provider. Hence a company must select its consultancy services based on its objectives and the services including value added services provided by the service provider.

Richard Meyer Cayne – Offshore Investment Consulting In Japan

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The landscape for getting investment advice in Japan has changed over the past few years says Richard Cayne at Meyer Asset Management Ltd. Its unfortunate but residents of Japan while they themselves are free to invest anywhere in the world without restriction cant get reliable information these days.

Just a few years ago investment advisors in Japan were able to give advice and help their clients by showing and intermediating hundreds of overseas investment choices but now that the regulatory regime has changed, this is no longer legally possible. Now says Richard Cayne at Meyer Asset Management Ltd investment advisors in Japan are limited as to what activities they can perform under the license they hold. Under the Financial Instruments and Exchange law (FIEL) an investment advisory firm licensed is only allowed to give general advice to clients and only charge clients for this advice. There is no provision to allow for selling, intermediating or introducing their clients to overseas funds which are not registered in Japan with the regulators there. In fact just an introduction whereby they receive a fee is seen now to be a form of solicitation by the regulators helping in the sales process and is no longer permitted by law.

The ultimate looser in this is the Japan client wanting to diversify his/her holdings abroad. There are still some intermediaries in Japan who market themselves as licensed and able to give financial advice which is misleading to clients given the above laws do not permit the said advisory firm to introduce specific securities to residents in Japan regardless of nationality. Richard Cayne of Meyer has assisted the regulators in Japan in defining what the offshore investment market entails and also to inform overseas fund companies that they themselves need to be cautious about dealing with investment advisory firms in Japan and to register their products with the regulators should they want to market their products via Japanese based entities to residents of Japan. Clearly the FSA in Japan wants to have more control over companies that wish to market their products in Japan.

Unfortunately the FSA has set new conditions and companies like UBS, Credit Suisse, and a long list of private banks and investment firms previously offering offshore funds to residents of Japan have shut their offices in Japan and simply assisting Japan clients from abroad while being careful not to solicit clients in Japan. This is the only way forward and means that residents of Japan if they want to invest abroad can do so but must be the ones interested reaching out to the overseas financial firms.

The good news for internationally minded investors resident of Japan is that they are free to invest wherever they like without restrictions unlike many other countries in Asia where residents are not free to do so. Therefore Richard Meyer Cayne recommends that any serious investor should look to the advantages that offshore investments hold for them.

Richard Cayne had lived in Tokyo Japan for over 15 years and currently resides in Bangkok Thailand. He is Managing Director of the Meyer Group of companies which is part of Asia Wealth Group Holdings Ltd a London UK stock market listed financial services holding company.

Investment Management Training

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In the early period of development of finance as a profession, i.e., until the early 1950s, investment management was primarily concerned with the procurement of funds. The subject matter was mainly confined to financial problems arising during episodic events like incorporation, merger, consolidation and reorganization. Thus, the traditional role of the investment manager was to raise externally the funds required by joint stock companies. The internal administration of finance was either ignored or dealt with by the promoter entrepreneur himself.

With the passage of time, the role of investment manager has undergone drastic changes. Presently, the investment manager is in charge of determining the total amount of capital required for both the short-term (working capital) and long-term (fixed capital). This is done by proper forecasting and planning of finance. Secondly, their job profile includes investing the funds in assets and projects, with the aim of making profits. This is to be done in such a way that the earnings are more than the cost so that there is a positive net return to the concern.

Now the investment manager is concerned with the management of assets, raising and allocation of capital, and valuation of the firm. Besides, he has to ensure the supply of funds to all parts of the organization, evaluate the financial performance, negotiate with bankers, financial institutions and other suppliers of credit, and keep track of stock exchange quotations and the behavior of stock price.

To play his role well the investment manager has different tools, such as cost of capital, leverage, capital budgeting, working capital management techniques and fund flow analysis/cash flow analysis. Cost of capital helps in deciding the appropriate source of finance. Normally the sources with minimum costs are selected, so that the weighted average cost of capital can be kept to a minimum. Capital budgeting helps in deciding the proper investment mix; the available resources should be used in the most profitable way. For this purpose, suitable projects should be selected from alternative courses by using capital budgeting techniques.

Innovation Mining – A Must For Team Building And Corporate Growth

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How to improve business and grow it manifolds? This is the
most common question faced by companies, whether big or small. The
challenge to boost earnings and improve the company’s share value is the
broad objective. To achieve this, it is first essential to build teams
that are synergized. Strong team dynamics can render an organization
profitable and its operations productive. This is also what holds for
innovation. Strong team dynamics is conducive for innovation to breed.
It is true that the collective experience of many weighs greater than of
a single person, the same holds true for innovation.

Biggest hurdle to innovation

Most
multinationals, or for that matter small startups, get involved in the
mathematics of their growth. In the cycle of making more profits and
increasing the company’s share value. In this rut, they tend to overlook
the importance of major initiatives. In their efforts to sustain
growth, the companies become averse to risk-taking and hence choose the
incremental product and service expansion. In short, rather than taking
an out-of-the-box approach and introducing a revolutionary product or
service, they rather play it safe.

What is innovating mining and how it can help?

Innovation
mining is a technique that helps a company scout their employees,
customers, and at times general public for ideas, or innovations. For
instance, if you scout for problems from the masses, you can tumble upon
some innovative idea to deal with the problem that in turn can bring
along a major development. This is a technique that opens up the
innovation process and helps company value anybody and everybody as
contributions can come from any direction and not just within the
company. However it is difficult to train outsiders on innovation,
companies certainly can take help of specialized corporate training
providers to let their employees know about innovation.

Innovation training – Is it possible?

Is
it possible to teach an employee to be creative? Can a creativity or
innovation workshop help in doing the trick? The answers to these
questions are tricky. A handful of people in your company would feel
that they are creative and can come up with innovative ideas. The rest
would follow the tried and tested ways which restrict creativity. In
today’s corporate culture, left brain thinking has taken precedence. In
short, logics, rational, precision and analytics rule the roost. How to
bring the switch to right brain thinking pattern? While it is a common
notion that creative people have the innate quality of being different,
it is to be noted that people can be guided to think in a certain way
via innovation training program.

Mental blocks that restrict
your mind to tried and tested patterns of thinking can be unlocked by
innovation management program. A workshop by an expert experiential
innovation trainer can help corporate guide their employees to know
about different thinking patterns. In short, Innovation development
Programs can help open the unexplored doors of creativity.

Best Short Term Finance Management Training Courses Banking Delhi

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Best Short Term Finance Management Training Courses Banking Delhi: The one year PGD-AFPWM is a breakthrough innovation as far as post graduate professional courses in India are concerned. Conceptualized by Mr. Niamatullah, former MD SBI Mutual Fund and currently Director Academics of IIFP, this one year course provides to fresh graduates from any stream an opportunity to pursue a lucrative career in personal finance.

The one year at IIFP makes the student a dynamic professional comparable to the best in the world and ready to be absorbed in the industry.
IIFP continuously update and revise the course content to keep it relevant for the requirement of industry.

IIFP have innovated a unique teaching methodology where students are regularly given case studies and asked to apply their knowledge to find solutions of financial problems. Group assignments, presentations, continuous evaluation of lessons learnt etc are other highlights of this policy.

A significant part of the role of teaching fraternity is that of facilitators, guides and mentors.
IIFP has also developed world class study material and work books for the entire CFP Certification Education Program.

IIFP has received excellent feedbacks from student fraternity on the quality of study materials and this fact is amply reflected in the popularity of IIFP across the country for training and education in finance.

IIFP has a dynamic placement wing which closely interacts with the industry people, on a regular basis, and maintains excellent relationship with HR managers.

The placement department also plays an important role in grooming of students.

Some of the key activities performed by the department are
Career counseling to help the student select right profile and company
Helping the students prepare effective resume
Conducting mock interviews to help the students master the right attitude and skills

IIFP has about 95% placement record since inception. The average package provided to the PGDAFPWM students in the year 2010 was ‘ 3.5 lacs with ‘ 6.5 lacs as highest package. Around 60% of the students got a package higher than the average package.

Guidelines For Hotel Management

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Hotel management college in Punjab provides a graduation degree for that student who wants to develop their career in Hotel industry. After getting degree in hotel management one can get placed in various hotels. There are many hotels .The top most and famous hotel called five stars are Taj, Oberoi , Welcome group, International hotels are Hyatt, Sheraton etc. There are different department in hotel management .According to interest and skill required one can get a job of Front Office, Housekeeping and Beverage Services and Food Production.
The initial salary of a student can be 15k and if someone joined as a management trainee, the salary should be 20-25k.once the training has been done they can join as manager level. For the manager, salary package is very good. Initially, at the entry level, when anyone start their career in hotel management the salary offered is not so good, but after some 1 or 2 year ,on the basis of experience ,they become promoted to high level and then the monthly salary will be very good. Initially student start with management trainee after that promoted as assistant manager and then restaurant manager. In the top restaurant like KFC, Mcdonalds and Pizza hut etc, they provide basic package of salary for the freshers and also provide handsome salary package after promotion .After graduation, student join hotel management as a management training, after complete their training,they become assistant manager and after 2 and half year of experience they got the position of restaurant manager. Then the salary will be around 35-40k with incentives.
The students of hotel management also have options of Airline Industry, Retail Sector, Teaching, and Entrepreneur.
Airline Industry: The students of hotel management also have a option of airline industry. They can be air hostess and flight stewards. They can be selected as a ground staff or as public relationship officers with handsome salary package. The other option is cruise line in which salary offered is very high, approximately 70k initially.
Retail Sector: There is wide range of jobs in retail sector. It includes PVR, Malls, back office jobs, BPO industry, hospitals etc.
Teaching: There are so many colleges for hotel management .One can start with assistant lecturer and after 1 and 2 years of experience he/she becomes a lecturer.
Entrepreneur: Other option is open their own restaurant.
There are many colleges in Punjab for hotel management. Rayat Bahra Institute of Hotel Management is one of them. Many of the restaurant placements are provided in hotel management colleges. Student has many options after completed their hotel management degree and can earn up to their exceptions. Hotel management has a wide range of fields.

The 6 Ws Of Target Marketing

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As with any full color printing ad that you create, theres one thing that you should know when you plan- who is your target market?

Defining your target market means focusing on target clients that have the potential to become definite buyers of your product or service. They are the ones who have a need for your business. They are most likely small groups that have the same needs, wants, problems, issues, interests, and experiences.

When target marketing, not only do you customize your color printing to address the needs of your potential clients; it also allows you to limit your costs so you can work according to the resources available to you.

So who is your target market? In order to get those who would actually buy from you, you need to know the 6 Ws of target marketing:

Who?
Who would benefit most from your product or service? Who has the most potential to buy from you? Are they men or women? Does your product create excitement among the young generation or the much older ones? Is your target market family-men or are they single-working moms?

What?
What do these target clients want to buy? What are their interests? Are they easily keyed up everytime a new model of mobile phone comes out of the market? Are they a techy-kind of clients? What do they mostly purchase each year?

When?
When do they usually buy- when they have the money or when they need it? During sales or even on regular days? When do they shop? Do they enjoy wrestling with so many people during sales? Or they would rather buy after everyone has stopped the buying frenzy? Do they buy on impulse?

Where?
Where do they usually buy- at the local grocer or at the mall? Do they drive to out-of-the-way shops to get specialized items? Do they get excited when they see thrift shops or outlet stores? What about garage sales?

Why?
Why do your target clients want to buy? Because they need it or they buy it on a whim. Do they actually believe that your product or service is effective?

HoW?
How does your target market buy? In bulk? Are they interested more on single purchases? What about buying wholesale?

So who is your target market? They are the ones who satisfy the 6 Ws of your marketing campaign. For your next color printing
ad, understand your target market and create a marketing campaign that answers your target clients needs and wants. Not only would you be able to have an effective ad in your hands, but gain as many clients who you can benefit immensely in the process.

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Marine Information Technology services in shipping industry

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In current shipping industries, it is very difficult to manage and organize marine information technology services. OceanManager aims to take care of all your storing and servicing needs. Our team of professionals follows flexible and dynamic approach to provide a full range of marine solutions. We rapidly finding and analyzing accurate information to ensure clients with fully managed, engineered solution from project inception to completion.

OceanManager list out various end to end marine IT services:

Enterprise Marine Application Development: For marine organizations, it is very important to implement software IT solutions for their vital operations. OceanManager Inc. Enterprise Application Development Services assists marine organizations in their businesses transformations and offers strategic vision to reduce cost which in turn increase return on investment and productivity. For business transformation, our enterprise software solution includes skilled resources and best-in-class technology. Our professional’s offers unique and innovative application development services with the focus on delivering customer-centric, scalable and cost-effective enterprise solutions.

Implementation and IT Consulting Marine Projects: In today’s competitive business environment, OceanManager Inc. offers marine IT consultancy services that support your strategic business objective. We align right set of practices to complement your business needs. In any project complication, our professionals are with you from project inception to completion. Our trustworthy and long term partnership results in successful performance leading marine solutions.

Software Testing Services: In order to get total customer satisfaction and to minimize the risk of production, cost & time, OceanManager Inc. introduces marine software testing services. We have a team of dedicated software testers who provide a full range of software quality assurance services (QA & QC) including software quality control and test planning. Our team supports software quality testing standards for both small and large development projects. We test software products for reliability, efficiency, stability usability, integrity and scalability. OceanManager ensures highest level of test solutions to achieve unbelievable customer satisfaction.

Product Engineering Services in Marine Industry: OceanManager Inc. offers a wide range of marine IT services for software products. Our professionals have strong IT consulting practice, domain knowledge and strong development system to support customers without sacrificing product quality. We help our clients at all stages of software development life cycle, which further includes: Product Strategy Consultation, Design and Architecture Development, Software Application Development, Testing and Assistance in getting regulatory compliance & certifications.

Database Development, Optimization, Migration, Warehousing and Analysis: Our experienced team of professionals are able to create, deliver and optimize ship to shore reports database to be compiled with ISM code. On successful creation of database, online analytical tool is used which enables the analysis of online data coming from the fleet of ships.

Navigational Software Services: In order o keep track of activities, OceanManager team has developed broadcast services with partners, to supply digital notices to mariners and chart correction tracings on weekly basis. We also work with the leaders of marine market to supply VAS (Value Add Software) to their navigational hardware including ECDIS, Electronic charts, Fleet tracking systems and much more.

Financial Services with flexible finance options for investment opportunities

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Financial services encompass a broad spectrum of services ranging from financial jobs to investment planning. The services offered by experienced companies profess to boost the earnings of their clients companies by aiming to get back most of their Return On Investment (ROI). Financial analysts manage the money, transfers and fund switches of hundreds of customers. Many people are quite poor when it comes to managing their money and they look to these professionals, who with their fiscal expertise will secure a safe future for their finances.

People who want to manage their money on a long-term basis approach reputed financial companies, which offer them several finance options to protect their money. Finance options could be in the form of Insurance, Mutual Funds or Wealth Management. While doing business with a finance service company, the customer always looks for more options and banking with the top companies in Ireland will help them with their money. Exceptional customer service, internet banking facilities and award winning products these are three main things that clients look for in a Financial Services company. The rising demand of personal asset management has risen considerably over the years as people devote more of their time to strengthen their financial base.

People who are looking to save on taxes and create wealth also look for several Finance options. One of them is to make specific investment options; there are certain investments through which the client will be exempt from taxes. They can manage their funds through good financial plans and generate wealth in the same mode. One major area of converting available liquid cash into a favourable proposition comes in the form of investment in property. When people do not have enough money to buy a property, they approach finance services for loan options. Of all the loans in the world, Investment Property Financing is the toughest of all. It is a risky business and many lending companies are not willing to take the risk. The first reason that most companies expostulate is that the buyer of real estate is not living at the said property. The second reason that goes against Investment Property Financing is that the property value could drop below the loan amount. This causes financial companies to charge high rate of interest for Investment Property Financing and most clients shy away because they are unable to pay it. Most of the time, such property has no resale value.

There are quite a few reputed business and finance portals in Ireland where clients can gauge valuable and updated information of various financial services. It helps them with their stock market and e-commerce. The portals help the client make clever investment choices by placing the most favourable investment strategies in front of them. These Finance companies will track the clients reports over a set period of time and switch funds to investment plans with better returns. Once the client chooses a company to do business with, he expects the company to be straightforward, reliable and competent. There are several such institutions in Ireland, making the country the most favourable place to do business. The opportunities for starting new businesses in Ireland are quite favourable because investors have instant access to a huge range of funding options. The clients companies are offered attractive support packages to develop their business and maximize their ROI. Some financial services have trained experts who will turn out to be a big help in making smart investment decisions.