Month: January 2022

Simple Stock Investment Plan for Long-Term Gains

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Dollar cost averaging is a dead-simple investment technique that may help young investors achieve long-term gains with less risk. Within an hour you can have this stock market investment strategy set up and working for you.

Long-term gains using a dollar cost averaging plan.

Dollar cost averaging allows young investors to purchase stock investments consistently over a longer period of time. This stock market strategy works especially well with broad-based market index investments like the mutual funds and ETF’s that mirror the return of the S&P 500. This powerful and simple investment plan will help lower risk and you have the potential for higher returns.

For young investors looking for consistent gains over time, establishing a dollar cost averaging plan could be a perfect solution. Young investors are able to purchase more shares when the stock market experiences short-term corrections. That way when the index turns around and starts heading up in value young investors are able to profit more because they own more shares.

When the market is rising young investors are able to capitalize on the market trend because they are following a consistent investment plan. As they purchase more and more shares in a bull market that money is going to work for them right away.

Dollar cost averaging spreads the prices that you purchase stock market investments (cost basis) over a longer period. Investors are protected from stock market corrections and benefit from long-term gains in the market.

Steps to creating an effective dollar cost averaging plan.

For young investors creating a successful dollar cost averaging plan is simple. There are two basic steps that will get your money working for you:

1. Decide on the exact amount of money you will invest each and every month. The key to a successful dollar cost averaging plan is consistency. You can increase your investment over time but avoid investing different amounts each month.

2. Set up the exact times you invest. If you decide to invest once per month do so on the same day. For instance, the fifth of every month invest $150. It gets even easier when you put your dollar cost averaging plan on auto pilot. Set this up one time and your investments are made automatically for you each and every month. All you have to do is check your statements to see how your investments are doing.

Improve your dollar cost averaging plan through diversification.

Diversification is a simple spreading out the risk of owning a stock investment by owning many different stocks in a variety of sectors. Instead of owning one individual stock, which is very risky for the inexperienced, you may choose to own a group of stocks. This will reduce the risk of owning any single investment. The investment of choice for many young and beginning investors is broad based indexes.

An example of a broad based market index is the S&P 500. By investing in the S&P 500 index you own a piece of every stock that makes up the S&P 500. Stocks like American Express, Google, Ford, Nordstrom, Home Depot, Staples and Yahoo are a few of the stocks that make up that index. That way you’re protected in case one of the stocks in the S&P 500 drops 70% of its value, you’re only invested 1/500th, and you won’t experience too much loss from that. In comparison, if you just owned that stock by itself you would have lost 70% immediately.

For young investors, keeping your investments diversified and using a dollar cost averaging investing technique – you have effectively reduced risk and are in an excellent position to achieve long-term profits.

On Choosing The Right Advertising Channel For Your Brand

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An advertising media plays a significant role while positioning the brand amongst target groups. It is through the very advertising channel or medium that customers access the brand message and are motivated to buy or adopt the product. A strong channel of advertising provides a rich impact about the brand on TGs mind while a poor advertising channel fails to provide the targeted impact amongst target groups. While choosing or deciding on the channel of brand communication, the advertiser should thoroughly understand the objective of the campaign and accordingly choose the medium or channel of advertising.

In todays article, let us take a look at some means of advertising implemented by brand owners to advertise their brands amongst customers and also find out how each and every medium is important to effectively convey the brand message to target customers.

Television Media

Television advertising i.e. a promotion campaign of a brand or service through a television channel or channels is one of the popular means of communicating any brand message to customers. Television Advertising has a major advantage as compared to other means of promotion. Enriched with audio-visual effect, customers love watching the various brand commercials that are telecast through the numerous television channels.

Radio Media

Radio Advertising is one of the cost-effective means of promoting a brand amongst customers. Radio advertising campaigns also provide a mass appeal as one can easily access the brand message through a radio channel. The rising number of FM channels over the years is an insinuation how radio advertising is still popular as one of the effective means of brand promotion.

Print Media

Print Advertising includes any form of brand message that is available in a written format. Brochures, fliers, pamphlets, leaflets, classifieds etc. are some forms of print advertising widely adopted and implemented by brand owners to advertise their products amongst target groups. Though there is a rising popularity of new age media, print ads are still effective means of brand communication which is why innumerable numbers of brand and business owners still launch various promotion campaigns through print media.

Outdoor Media

Outdoor Advertising is one of the conventional means of promoting a brand, business or service. Billboard advertising, hoarding ads, wall posters, paintings, kiosks ads etc. are some forms of outdoor advertising. Over the years, the induction of digital technology has brought about a drastic and dramatic change in the OOH domain. Providing a classy look about the brand in a larger than life format, an OOH media provides a strong brand appeal on customers mind.

Digital Signage Digital Advertising Networks Emerge As Valuable Addition To Media Mix

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Since beginning this column last fall, I’ve attempted to point to trends, analysis and reports that gauge the development of digital signage and identify the strengths and opportunities for this emerging medium.

I’m not alone on this mission. An excellent white paper from Profitable Channels makes a strong case for digital signage networks as an effective advertising medium with the ability to compensate for deficiencies in television advertising manifested in increasingly fragmented audiences, digital video recording and its accompanying commercial zapping, and the lack of certainty in measuring audience metrics.

The white paper presents highlights of a larger in-depth report entitled Adding Out-of-Home Digital Advertising Networks to the Marketing and Media Mix by Profitable Channels partner Stephen Diorio.

The white paper makes a strong case that marketers should take digital advertising seriously. It’s in the best interest of their companies, the white paper contends, to make sure their agency partners are considering digital advertising networks as part of the marketing/media mix. Additionally, it recommends marketers should be setting aside a portion of their marketing budgets for this emerging new medium.

According to the white paper, emerging digital advertising networks offer five advantages over traditional media offerings, including:
measurable sales impact
proximity to the sale
better ways to target media
greater relevance to the product being sold
tighter integration with local selling efforts

Many marketers have begun to recognize those benefits. The white paper points out that as of August 2006, 37 of the 50 largest supermarket chains are rolling out, piloting or planning for in-store digital signage networks and that more than 4,000 big-box retail stores display in-store video advertising. Further evidence supporting that marketers see the value of digital ad networks comes in the form of budget allocation.

Referencing research from Veronis Suhler Stevenson, Carat Media and others, the document asserts that by 2011 up to $40 billion of traditional media spending will be shifted into new media. Obviously, a large portion of this will be devoted to Internet advertising and other new media, but digital advertising networks stand to benefit as well.

This reallocation of media spending reflects a shift in consumer attention away from traditional newspaper and broadcast media to the Internet and new digital media, including cell phones, video games, podcasting, and out-of-home digital advertising networks, the white paper says.

It is important to note that the report lumps cinema into the overall digital media networks category without distinguishing between commercials and still ads projected on-screen by digital projectors and digital signage in and around motion picture theaters to promote films. Equally important to understand is that the former is likely to be significantly larger than the latter at this point. Regardless, the white paper identifies the overall strength of digital advertising networks, of which digital signage is an important part, and the likelihood that they will only continue to grow.

Perhaps best of all, the white paper identifies five separate research organizations that have found consumers like digital advertising networks. All show these networks have value to, acceptance by and positive response from consumers.

If you only have time to read one report this summer, spend it reading Adding Out-of-Home Digital Advertising Networks to the Marketing and Media Mix by Stephen Diorio.

Can A Recording Studio Business Be Profitable Today

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Why would you want to have your own recording studio? To build a career and business by renting it out to others or to have their own private studio to use when and how they please.

Of course, one could set up such a studio and do both of these things with it. Personally I use my home studio exclusively for personal use but do have several musician friends who started this sway and have decided to make it a full-time money making business.

Starting a recording studio is a really good idea but to make it successful you’ll need to follow a solid business model. While this isn’t very complicated for anyone with the desire to do it, the right plan and business model should be in place for success.

If you don’t understand the business part of it you can do all the technical stuff all day long and not be able to make any money at it. The savvy person can turn it into a money making business by using the proper know-how with only half the technical knowledge.

Competition?

A lot of people think that if there is lots of competition they have no chance. Lots of competition means lots of opportunities. Plenty of competition ensures a market will thrive.

In the world of music: bands, songwriters, singers, musicians there is always a never ending supply of potential customers for a good recording studio. It’s true that many are now making their own home studio but most of these setups are not and never will be a professional quality studio, meaning they will still be taking their home productions to be finished at a better studio than the one they have at home.

How Much?

Let’s face it, it wasn’t that long ago that you couldn’t even think about setting up a professional quality recording studio for under a few hundred thousand dollars but because of digital technology advancements, competition and very accessible quality equipment in the recording world this just isn’t even close anymore.

For these reasons, many amateur and pro musicians are building their own home recording studios.

You’re still looking a t several thousand of dollars to set up a pro studio but compared to hundreds as it was not a long time ago, anyone with the right mind-set can still get it done.

Indian Advertising Agency

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The endless scope for packaging any product through a very attractive manner by unleashing the most innovative of advertising concepts has been the single most inspiring factor for the growth of the advertising industry. With companies dealing in various kinds of business making a beeline for popular agencies offering their business intelligence in advertising, the growth has reached new horizons.
In India, the scope for advertising has progressed considerably with big names dealing in various businesses coming forward to showcase their specialties through advertising. In fact, a lot of capital and expertise goes on to the industry to make it a viable pasture for grazing. There is stiff competition in the industry and the existence is very tough. Pitch is one such Indian advertising agency, which offers its advertising intelligence for various companies dealing in various products and services. An Indian advertising agency has to take a lot of factors into consideration taking care not to cross the line of discomfort for the consumers. For an Indian advertising agency, Pitch has emerged as a very progressive agency providing quality-based service to various companies on the Internet.
Besides showing its presence on the online advertising scenario, Pitch also comes up with regular issues on print. With the presence of various competitors in this field, Pitch has managed to retain a position of impressive reputation and popularity. The agency offers a wide range of services that have been highlighted on its website. The website www.pitchonnet.com displays these services elaborately for prospective clients to make a broad based research on. The website of this Indian advertising agency highlights features on the latest market trends and news, takes interviews of prominent business personalities, takes a journey through some popular brands, gives reviews of business related books, highlights on some newly released advertising campaigns, and so on. This uniqueness of the agency acts as one of the biggest advantage to contribute for its reputation and popularity. The absence of such features on the websites of the rival agencies goes a long way in separating it from them in terms of quality and innovativeness. Advertising agencies in India have come a long way to create a quintessential arena for the experimentation of business houses not only from India, but from other countries as well.

Revealing The 4 Critical Stages Of Growth In Every Successful Network Marketing Company

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This is something that most establish network-marketing companies wont tell you about

According to MLM Next Step LTD:

In the early 1960s, franchising was a revolutionary new technology in business and it was also met with resistance. Newspapers and magazines wrote what a scam and rip-off franchising was. Stories of people who lost their life savings to some franchise were everywhere. There was a strong move to make franchising illegal. In fact, franchising actually came within 11 votes of being outlawed by Congress.
Today, this so-called scam is responsible for over 34 percent of all retail sales in North America. Franchises sell nearly 800 billion dollars worth of goods and services today. Every industry goes through an evolution similar to this. Chiropractors were considered quacks in the 1970s, the stock market was considered shady and a form of gambling and the first newspaper in British North America, The Public Occurrence (1690), was suppressed by the governor of Massachusetts. Now, we almost can’t do without these industries.

Formulation:

Creation of company: You must first create your company, along with a catchy name, as well as marketing tools.

Product management: Manage your products, whether they are your own or an affiliate product. Delete the ones that arent selling and market the ones that are!

Getting top gun recruiters into the company: You need a team to make your company successful. Getting the best recruiters on your team will bring you much closer to success.

Drafting out a compensation plan: How will you compensate those on your team while still making a profit?

Company is shown to the world: Get the word out about your company through PR. Begin with an eye-catching press release.

Concentration:

Formulation of a robust company
50% out network marketing companies go out of business in the first year.
80% of remaining network marketing company wont even get pass the 3rd year.
Those who pass the 2 most important criteria are game for great momentum growth.

Momentum:

1. Hit the masses.
2. Steep Surge of sales figure; imagine that of a tsunami wave.
3. This is where HUGE money was made.
4. Huge numbers of distributors join the company.

Stability:

Finally the network marketing company, which passes the formula, concentration and momentum stage, will reach stability stage.
There will still be growth in the company but not of huge proportions compared to the momentum stage.

Most importantly, what is in it for you? If you were to ever join a network marketing company, make sure you ride on the tsunami wave where it is in its infancy and enjoy the process. As technology is moving at a staggering speed, a company that uses Internet as a recruitment platform will go much further and faster.

What Are The Trends Of Airport And Out Of Home Advertising

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There are different means, arts and tools of communication. Advertising is one such art of communication that bridges the gap between the product and the consumer.
Advertising promotes a particular product, idea or service to its target audience. There are different types or means of advertising. Advertisers deploy the right means of advertising as per their requirement.

For example a publishing house will deploy print medium to promote his product while a digital agency will use internet advertising to promote his product. However, under certain circumstances various advertising means may be inter-dependent to one another as per requirements. For example publishing houses take help of digital agencies for online promotion of their product or service.

Advertising is generally classified as online advertising, outdoor advertising, print advertising, broadcast advertising etc. There are various means of outdoor advertising, out of which airport advertising is becoming popular day by day. Airport advertising is considered one of the newest means of outdoor advertising. Because of its effective reach, this type of outdoor advertising has become quite popular and been widely carried on during recent times.

Trends of Airport advertising

Airport advertising is one of the budget friendly mediums of reaching its target audience by an advertising firm. Extremely low cost, this type of advertising is affordable by any advertiser. The cost of airport advertising is much lower as compared to other advertising Medias. Airport advertising also effectively reaches out to a large number of target audiences as compared to other means. Exclusive features of airport advertising include its high-glamour look, high-tech and attention-grabbing duration.

Airports are generally meeting places of different types of people from across the world. In this regard, airport advertising is also considered as a tool of advertising India to the rest of the globes.

Trends of out of home advertising (OOH advertising)

Out of home advertising also known as Ooh advertising is primarily directed towards those customers who are on the go at public places, at transit or in specific locations like commercial retail show rooms. Ooh advertising is a complete contrast to print, broadcast or internet advertising. Out of home advertising is classified as digital out of home advertising and non-digital out of home advertising. Digital out of home advertising comprises of kiosks, jukeboxes or jumbo trons, screens etc. Though out of door advertising requires a proper budget planning and implementation, this type of advertising is effective and result-orienting in nature. Many corporate sectors use this means of advertising for heavy promotion of their product or service.
Reference website: www.tdiindia.com

Make the Career in IT industry with MCITP Server Administrator Certification

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The varied MCITP certifications improve the technical power of an individual United Nations agency undertakes these certifications principally. They mostly assist the IT professionals to grab and implement the art of deploying, back up, repairs and administration within the world of technology. The IT professionals having these MCITP certifications area units hottest over those that haven’t got any such certifications underneath their belt. The rationale is, the professionals having the MCITP certificates have deep and good data of this discipline that may assist the industries principally to grow and profit.

The high demand for people who specialize in the pc technical support space can be a significant reason why it will pay to earn a Microsoft Certification for MCITP: Server Administrator on Windows Server 2008. This certification goes to help you staggeringly in confirmatory whether or not you are able to perform crucial, current IT job roles by development Microsoft technologies to their best advantage.

Get associate MCITP: Server Administrator qualification to indicate your leadership and problem-solving skills in operational with MS Windows Server 2008. Server Administrator area unit recognized among their peers and managers as commanders among the daily functions management of MS Windows Server 2008. Exemplify and transmit your ability to want system-wide possession of MS Windows Server 2008 administration and increase your company’s come on technology investment by earning the MCITP: Server Administrator qualification.

To give IT professionals a high level MCSA-2008 employment and certification is vital. Even organizations lately, whereas hiring individuals to fill the actual roles of a server administration, choose to place confidence in MCSA 2008 employment and certification holders, to create certain that the candidate have applicable confidence among the abilities and have the required expertise for a selected job role.

Job Roles for MCITP: Server Administrator certified professionals. The MCITP: Server Administrator certification can assist you develop and validate your skills in your gift position, or inspire you to a future role, such as:
Windows server administrator
Server systems administrator
Monitoring operator
Network administrator

MCITP: Server Administrator demands: MCITP candidates earn their MCITP: Server Administrator certificate by successfully finishing three MCITP tests: two Microsoft Certified Technology Specialist (MCTS) requirement communications and one delicate Series exam. These exams area unit as follows:
70-640 MCTS: Windows Server 2008 Active Directory
70-642 MCTS: Windows Server 2008 Network Infrastructure
70-646 PRO: Windows Server 2008, Server Administrator

The MCSA 2008 certification can be a guarantee that displays the expertise level of associate IT skilled United Nations agency claim to own the right credentials to handle close to any server administration issue. Besides, opening mostly career opportunities for the Microsoft certified IT professionals, the worth and demand of such professionals can increase accordingly. With this certification, one is taken into account valuable assets for the organization and may continuously expect a decent regular payment raise.

Marketing Means And Better Prospects To Gain More Web Traffic

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Web traffic is the most important factor for any website. In fact the point is that without a good volume of web traffic to a site it is of no good to the webmasters. And therefore no profit motive can be achieved without a good volume of visitors visiting the site. Therefore it is the intention of every webmaster to get the best help one can get and thereby to get the maximum volume of web traffic to their website. But the fact is that though the web traffic is the most essential thing needed for any website but it should always be kept in mind that to achieve that goal is not at all easy. The most primary thing that leads to better volume of web traffic is a good ranking of the website on the search engine result pages and in the same way to get a better ranking on the search engine result pages the search engine optimization for the website plays a very significant role.

Now the fact is that the search engine optimization for a website is a vast concept and there are a number of things that should be worked on very carefully in order to get the best results. As it is the main concern of any website or webpage owner is to gain the top rank in the search engine results. And for doing that it is needful to study the working of the search engines very minutely. Only if the of the search engines can be studied very well there is the chance for achieving the best ranks. And this study of the working procedure of the search engines is known as Search Engine Optimization. There are also a lot of SEO organizations who work for the business organizations for the better placement of those websites on the search engine results. The ranking on the search engine result is the main concern of the SEO organizations.

It is very simple to determine. In the present scenario advertisement and publicity is the most essential for selling any sort of products. No matter how far good your product is, what good is it of if people dont know about it. The idea is that the product, which is more visible to the public, the more are its chances of getting sold and for the business to gain more profit. The SEO organizations work for this purpose by working to achieve better rank on the search engine result. The better ranking the website have the better is its chances of getting in front of the eyes of the customers. And for that reason there is the need of Search Engine Optimization. But it should also be remembered that this is not a very easy thing to do and that is why the most of the leading site holders dont opt for doing it themselves and leave it in the hands of some esteemed SEO firm to get it done in the best way for them. And this is perhaps the better choice as experts can better have the job done for you. Therefore instead of trying it yourself to save a little bit of money, go for a good SEO organization who can better work it out for you.

Rosy Business 5 Top Secrets To A Successful Business

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Much has been written about the attainment of rosy status for businesses, however many business related personnel have never heard the business management consultants phrase of rosy business.

In its basic format, this phrase is consultancy jargon for a newly developed business, or one which has been trading for typically less than 3 years. A business which has obviously survived the very high percentage of failed businesses rate, and has attained some level of business growth.

Typically in relation to business development, business consultancy firms and many an individual business consultant suggest that a rosy business generally finds itself positioned very firmly at the financial tipping point.

Most businesses blocked at the tipping point generally seek outsourced consultancy expertise to drive their business into exponential business growth.

Historically most businesses strive for rapid growth in sales and profitability and therefore continuously looks for business development and growth opportunities. With the availability of resources such as the Internet, the world has literally shrunk into a global village and businesses have a tremendous potential to market their products to the entire world.

However, in order to succeed, every business organization needs to ensure that business performance parameters which reflect the overall condition of the business are healthy or rosy in other words. Rosy business top 5 secrets to a successful business outlines this concept.

Many small and medium business enterprises today have an opportunity of working with large global business corporations which select their suppliers and business partners based on various business parameters which reflect the true picture of the business.

Being a rosy business is all about maintaining healthy business parameters like financials, employee satisfaction, quality certifications and quality performance, commitment to protection of environment, safety etc.

It is necessary that the business organization is capable of demonstrating its commitments and efforts on all these fronts to its client organizations. Only those businesses that demonstrate their ability and commitment to maintaining healthy business parameters and continuous improvements in all business areas will succeed in growing their businesses.

A large number of business organizations engage the services of business management consultants for strategic business consultancy improvement initiatives and also get their management teams to go through different business training courses to ensure their teams remain well updated.

Business consultancy firms provide vital inputs to business organizations in many different areas such as product and process quality improvement plans, lean manufacturing, lean supply chains and other important business functions. Many business consultancy firms place increased emphasis on continuous improvements and process reengineering which has helped many small and large business corporations improve their business parameters to the levels comparable with those of the top world class corporations.

Rosy Business Top 5 Secrets To A Successful Business #1 Business Vision

Most business consultancy firms and business management consultants suggest that without a business vision it is unlikely that the business would have achieved rosy status in the first place.

Irrespective of the prior business vision, it is wise to understand that if you have contracted an outsourced business consultant because you find your business is blocked at the financial tipping point, then you need proven business development and successful business management skills.

One of the first things a proven growth consultancy specialist will outline is that the original thinking which got your business to where it is today is unlikely to be the same thinking to grow your business beyond the financial tipping point. One aspect to be considered for your senior staff is the provision of business training courses.

Rosy Business Top 5 Secrets To A Successful Business #2 Business Growth

Any aspect of business development and business growth is a major undertaking and one which should only be implemented after serious research and consultancy advice from one of the proven business consultancy firms.

Not every business consultant is skilled in achieving business growth and the successful business management skills required to manage that growth.

Many professional business management consultants advocate that every member of the business team attend business training courses directly related to the business growth strategies planned for the business.

Rosy Business Top 5 Secrets To A Successful Business #3 Business Development

The provision of business training courses and the participation of every employee in the business, grants a bottom up, top down insight into the businesses new growth vision.

Business consultancy firms and business management consultants understand the difficulties of business development and the subsequent issues involved in successful business management.

Every business consultant providing business development consultancy knows that one of the most difficult aspects of taking a rosy business into a truly successful business is the change factor.

Many directors and employees find change very difficult to cope with. This is widely accepted in Business consultancy firms as taking people out of their comfort zone is always problematic.

Rosy Business Top 5 Secrets To A Successful Business #4 Business Training Courses

Many business owners wince when business consultancy firms or business management consultants recommend business training courses. A number of small to medium business managing directors feel there is no need for business training courses, because they have personally never attended any business related training programmes themselves.

This is often a huge barrier to business development and company growth for a business consultant who likely knows that approximately 97% of all small to medium size business managing directors have received no business, or no academic business management training.

Many of these MD’s feel threatened by the fact that their workforce may become more qualified than them. Consultancy may map out your strategic business growth plan, but without providing professional industry specific business training courses they may be unable to provide ongoing successful business management.

Rosy Business Top 5 Secrets To A Successful Business #5 Successful Business Management

It’s a fact that it is no use outsourcing the best business consultancy firms or contracting the finest business management consultants who deliver the most professional business training courses to kick start your business development if your business does not retain a proven business consultant to implement successful business management strategies to ensure long term sustainable business growth.

Although consultancy is a great help in achieving business growth beyond the financial tipping point it is no substitute for having a proven expert nurturing your successful business management.

Think of building the world’s greatest ever cruise liner, investing millions of pounds in the research, planning construction, fitting out and staffing the liner. Then stocking up on food and drink required for high fee paying customers, and then sourcing these customers.

And finally after years of hard work and millions and millions of pounds the harbour master pilots the ship out of the harbour and then hands over control to a captain who has never sailed a ship before. It’s clearly a plan that is pre-programmed for failure; in fact it’s almost one of Titanic proportions.