With elections just around the corner, Advertising Age published a great article outlining “The Top 10 Game-Changing Political Ads of All Time.” What made these ads memorable and why were they “game changers”? Advertisements like television spots, radio spots and even print advertising (like yard signs, magazine ads, etc.) have mere seconds to make an impact on a viewer make every second count.
Visuals do play a strong role in the world of advertising, but when it comes to politics, the language used plays a crucial role. You have to be very strategic combining your powerful message while using verbal techniques and emotional appeal.
Here is the list that Ad Age published as “The Top 10 Game-Changing Political Ads of All Time” and here are our comments on some of them: