Constant Enhancements Via Creativity And Innovation

Inventions which have the power to initiate extensive
paradigm shifts in most industrial nations seem to have run out around
the time recessions ranging from global to regional magnitudes started
to manifest in the same countries. There aren’t any modern luminaries
whose achievements run parallel to giants of industry like Bell, Edison,
Rockefeller, Tesla or von Braun but humanity as a whole has managed to
persevere and make giant strides in making everyday living more
convenient through science and technology all the same.

Creativity and innovation has made constant
enhancements in computing, commuting, communication as well as every
other aspect of modern life. After landmark discoveries in
telecommunication (telephones) transportation (cars and air travel) and
everyday utilities (indoor plumbing, electricity, indoor lighting) were
made, the next logical step would be continuing to refine these
discoveries and fine tuning their features to maximize their efficiency,
making way for further innovation to take place, in a nutshell.


Products or services, no matter how valuable or useful, are often
constrained by minor setbacks or disadvantages after their initial
creation or development. Telephones were previously limited by a finite
cord, and most of land transportation prior to the widespread use of
gasoline was made possible by putting a toll on beasts of burden.
Innovators found ways to render a practical solution by thinking outside
the box and generally coming up with unconventional methods to
circumvent these inconvenient developmental hiccups and benefit society
as a whole. Spending your afternoon doing some light reading of the
history of the internet, microprocessors, online digital distribution
services as well as a wide range of other similarly tech oriented should
clue you in on the overall influence of innovation on our present day
culture.


Changing your business model in order to foster creativity and
innovation should be a goal that you ought to commit to if you want it
to grow, expand and avoid stagnation as our lives become more and more
intertwined and connected socially through the internet. You can
accomplish this by utilizing cost effective means to interact with your
customers as well as potential ones, this will enable you to gain much
needed feedback on improving customer purchasing habits, selling your
products or services more effectively online, mulling over the
possibility of making subscriptions enhance your business and finding
distributors that you can partner up with to improve how your products
are marketed.

Nevertheless, creativity and innovation doesn’t
have to be exclusively applied to huge scale entrepreneurial ventures,
unleashing your creative impulses by minding which foods you eat
(specifically the nutrients and antioxidants you ingest), performing
menial tasks and relying on lists and notes to help keep you focused go a
long way in inspiring you to think outside the box like most of the
influential innovators leaving their mark on history today.

Open Innovation In The Food Industry

The point of inception for any enterprise, big, small or
medium has been an idea. The thought of coming up with a product,
service or initiative that would be of use to the global consumer, has
resulted in the emergence of numerous brands globally. However, the
success of continuously developing new products and better services does
not only depend on market research and branding activities or new
business development strategies. What is needed is an environment that
is conducive to ideas and knowledge sharing that brings together
multiple views and feedbacks. This too is not just limited to the
organization’s employees, but rather is open to all. This process of
sourcing meaningful ideas is termed as open innovation.

Over the past few years several brands have been
resorting to open innovation and crowdsourcing techniques for new
product development. One of the industry vertical making active use of
this technique is the food industry. Let us look at the multinational
food manufacturing company Kellogg’s (United States). The company
launched a creative initiative that enabled it in creating a new product
variant of Cereal Straws. This initiative originally started in Spain
where children between nine to ten years shared their breakfast concerns
and probable ways to resolve them. The result of from these detailed
discussions was that one should not only drink milkshakes through straws
but eat the straw afterwards that is crunchy and tastes good. The final
outcome was a brand new product named Kellogg’s Cereal Straws with its
target audience defined way before the product released in the market.


Therefore we see that open innovation often helps food brand to have a
clear idea of their target consumer group prior to product release. This
gives the brand the assurance that the capital and other resources
invested in the product development will not go waste. More than that,
it allows the brands to actually come up with products that are a blend
of proper nutrition and taste. Furthermore, innovative ways of mass idea
capture and idea management tactics can not only be used for essential
foods. The same can be applied to fancy food and confectioneries as
well.


This is what the multinational confectionery company Kraft Foods,
United States did by setting up an Idea Cafe along with Insites
Consulting to welcome new ideas. The company was looking for
consolidated ideas that can be incorporated on a day to day process. For
this the company also invited 50 Belgian Kraft consumers to be a part
of this three week idea generation process and Concept Development
Community. The final outcome of this open innovation practice was that
the company gathered more than 60 creative food ideas both for short
term and long term development.

Thus the future of any company
in terms of coming up with better products and meaningful practices
depends on the way idea management tactics are harnessed. Furthermore,
this also helps in setting a deeper audience connect that boosts sales
and results in increased goodwill.

IPL – T20 Innovation or Invasion

Traditionally, innovation is seen as capacity for something new or different
introduced, but in the world of sport, especially in the context of
IPL, the term innovation has to be rather more liberal, accepting in its
sheathe more than just the new or original thought. In other words,
recent innovations in T20 cricket vis-a-vis IPL borrowing and adopting
ideas from other popular sporting leagues like National Basketball
Association (NBA) and National Football League (NFL) tend to lean on
imitation, yet irrelevant of its broad acceptance; imitation can never
be equated to innovation. From terms like private franchises, player
auctions and cheerleaders to buzzwords like strategic timeouts &
dug-out that are conventional to a NBA or a NFL follower are now
familiar with cricket followers courtesy IPL. Watts Humphrey rightly
said “Innovation is the process of turning ideas into manufacturable and
marketable form”, with its tremendous success, IPL serves as a standing
testimony to his words, boasting a billion dollar revenue generating
business that is largely targeted to benefit the investors/franchise
owners and partly the players.

Personally,
the bottom line in writing this has nothing to do with IPL’s great
capacity to spring surprises, nothing to do with its much talked about
glorious future. On the other hand, it has to do with what have taken on
the nightmarish dimensions of a dark reality – Cricket will never be
the same. But this is a harsh reality that is not easy to deal with for
the great sport’s many puritans, who often love the game more for
quality than for cheap entertainment. What started out innocuously as a
profitable vision has gained sizable force and substantial magnitude
needed to hold for large-scale and long term expansion. Truly, IPL has
invaded and deeply penetrated in all walks of T20 cricket and you just
have to scratch the surface to see it.

As it turns out, almost
all top class players from all cricket playing nations have been lured
to this wheel of fortune, forced to sign up for the league and for the
huge ransom they sign on, it would not be surprising if IPL dictates
them to put league before nation. For sure, players who once took pride
in playing for the country have succumbed to the pressures of IPL. As a
matter of fact, the very dimension of the sport has changed, making it a
highly demanding and stressful one. Tight schedules and frequent
travels are not expected to help the player’s cause anyways. But then
the real question is what drives them to return fit as a fiddle to play
for the league and not for the nation in its dire needs. The key to this
drive lies elsewhere and any attempt to unravel it would prove a futile
exercise.

IPL
did not seem to spare commentators either, who scream and shout at the
top of their voice making a conscious effort to contrive extraordinary
things out of ordinary stuff just so to breed a sense of drama. And
commentators here are not amateurs taking a shot on the big stage but
are who’s who in this profession brought down to the levels of ordinary
salesmen making a sales pitch to promote their product. For viewers it
definitely is an annoyance to constantly hear brand jargons like DLF
maximum (six runs hit by batsman), Karbonn Kamaal Catch, Citi Moment of
Success (bowler taking a wicket), Maxx Mobile Time-out from reputed
commentators who make a mockery of the sport in the name of
entertainment. Ultimately the greatest entertainment that this sport can
provide has to happen within the playing yards and not through the hype
and hoopla that surround it.

Sustaining Innovation in Your Organization – Tracking Your Success Part 6 of 6

You have determined that your company is ready to start a
growth portfolio, you have included a group of products that you feel
will allow your company to be innovative and have the best chance at
growing profits, and you have been careful to avoid pitfalls such as
rolling out too many products or hanging on to past successes and not
pressing forward.� So what’s next? How do you measure the success of
your innovation portfolio?�

Tracking Your Success

There
are two ways of tracking your success: quantitatively and
qualitatively.� Quantitative measures include numbers of new customers
obtained, growth as a percentage of sales from the new products or the
overall ROI from an individual product.� The qualitative method of
measurement goes deeper than just the numbers.� These measurements track
how well the product was received by the target market, or by the
market as a whole, how it affected the perceptions of your company, or
how much effort went into effectively managing the portfolio.�

In
order to achieve both qualitative and quantitative results, extensive
market research must be conducted after the product is launched and
established in the market.� Depending on when, how, and where your
product was launched, you are going to receive different data from
different regions.� You must determine if certain technologies are more
widely accepted in different regions of the country, during different
times of the year, etc.� Being able to properly analyze this data will
allow your company to improve its growth and success during its next
product launch.� Successfully analyzing your previous product rollouts,
whether huge successes or colossal failures, is an important step
towards keeping innovation moving forward in your company.�

A
big part of innovation is staying on top of market trends, understanding
customer needs and wants, and consistently looking to the future to
grow the company, not relying on past successes to keep the company
afloat.� The best way to remain ahead of the curve when it comes to
market innovation is understanding� how to effectively gauge the success
of past campaigns and applying methods that work to your future growth
portfolio projects.�

If you missed our last article about Delivering on Target or any of our past articles on effectively sustaining innovation in your company, you can find all of them here.

What is Innovation Management And How The Desai Group Can Help

There
is a striking similarity between a shoal of mackerel in the deep blues
of Atlantic and businesses of today. The theory of survival for
mackerels during an impending predator attack is about constantly
changing direction. They mislead the attacker through innovation.
Inspired form natural competition businesses too need to innovate and
that to at a lightning speed, cohesion and unity.

Often
innovation happens in an organization. In a knowledge society everybody
is updating and innovating to survive. The point however is when
needed, does your human resources innovate as a team? Is your
organization goal their personal goal? How good are you at
organizational innovation compared to your competition? How do you
manage innovation and control its outcome?

If you do not have
clear answers, then you need strategic innovation management. That is
what The DeSai group specializes at. We have encompassed strategic
research, ethnography, behavioral sciences with management methodology
to create customized innovation management solutions for businesses
across multiple geographies overlooking cultural and linguistic
barriers. Since 1983 we have registered many success stories for Fortune
500 and Global 2000 giants.

Innovation consulting, strategic
consulting, leadership development program are our flagship solutions
and falls under the larger innovation management program. Let’s take a
look at few of our distinct strategies.

CDP � Challenge
Development Process is the epicenter for any innovation check in an
organization. First a challenge is identified or instilled to create
solutions. The organizational solidarity is put to test in the process.
Then we provide a methodology of handling the challenge in a processed
manner. However the task is not restricted in problem solving but comes
with a dual aim of innovative thinking, approach and resource
development. Know more about our Discontent, Lansing, Targeting,
Ideating, and Venturing steps from the tools page in www.desai.com.

Innovation Tools:

“Value
Quotient” is one of hundreds of tools in DeSai bag of tricks. This tool
helps you find the ratio of a solution’s desired outcomes to its
undesired outcomes. In this innovation audit model value of your
offering is corroborated with your competitors offering and a
theoretical maximum outcome delivery. The process employed is not
intended to calculate figures but to enhance methods of innovation in
decoding best strategies of innovation.

Ethnography � the science
of understanding consumer social habits is a rage in new marketing
communication strategies across the world. In this method, innovation
models are re interpreted from the perspective of consumer intra social
communication. Ethnographic studies are very effective in innovation
management of brands and organizations.

The Desai group is the
progenitor of break through strategies and its multi speciality
innovation management consulting offering can redefine the innovation
quotient of your organization.

Do Successful Innovations Help Overcome Competition

Innovation is the only way to stay ahead of the competition.
When exploited properly it will improve business survivability and lead
to increased profits. At a time when, to survive, companies strive to
take up the challenge of competitive and sustainable innovation, few
succeed because of generally accepted ideas that are deeply ingrained in
the thinking of the top executives. However, those who successfully
overcome conventional wisdom manage to transform innovation into a
competitive advantage and engage the entire organization in a
long-lasting and profitable dynamic.

Google has been one such organization that applies
innovation effectively. Google ensures that their philosophy of
Innovation stays robust, by giving their engineers time to discover and
explore their ideas. They have developed a very flat organizational
structure to cultivate innovation and aren’t afraid to take calculated
risks. In Google, all employees have easy access to face-time with
senior management to present their ideas. All the engineering staff at
Google is encouraged to spend 20% of their time working on projects they
feel strongly about. That philosophy has generated services such as
“Google News,” “Google Suggest,” “adSense for Content” (online ads
triggered by the content on the page) and “Orkut,” a powerful
social-networking site. Know more on innovation management software.

Innovation
may not always connect to a technological breakthrough but is often a
combination of possibilities. Good ideas are everywhere, but it’s a long
road and a tremendous amount of effort in making an idea – the right
idea – a market success. Many Ideas that originate from employees
provide an unlimited source of competitive edge and value for companies
and are leveraged as incremental improvements and strategic innovations.
According to Peter F Drucker, “The enterprise that does not innovate
inevitably ages and declines. And in a period of rapid change such as
the present…the decline will be fast.” There are no quick fixes and no
easy answers for succeeding at innovation. Know more on managing
innovation.

Innovation
is clearly the most important factor in business success, according to
business and technology leaders. Fifty-three percent of them cited it as
having the biggest impact on competitiveness. Companies like Apple and
Microsoft are all successful companies because of innovations. With an
effective idea management platform, various feedback mechanisms can help
encourage idea generation and introduce a right idea, at the right
time, in the right market. For a business to overcome competition and
grow and develop rapidly, it is highly imperative to innovate rapidly
and incessantly.

The Reasons of Initiating Reform And Innovation

In 2008 year the financial storm changed the situation of
international sports trademark in the Chinese mainland bazaar. It was
said by the Bao Cheng Group Annual Report 2009 that pattern that Nike,
Adidas was prevailing in mainly market, which was shaped in Chinese
sports requisite field for many years, was altering and the continent’s
trademark was increasing. In this context, Nike, Adidas must seek more
fine and deep sales in domestic market channels. At this time, Bao Cheng
group took advantage of an opportunity to create a new brand in
domestic sales market-Bao Yuan shoemaker. In 2009, Cai Qi ,who is the
managing director of Bao Cheng International Group and the president of
Yu Yuan Industrial Group, announced the Bao Cheng group would take the
long-term strategy of diversified management to change a single foundry
pattern and they would start a company with the concept of Bao Yuan
shoemaker to sell their own products.

Cai Qiongwen told reporters that the products of
BaoYuan shoemaker included both famous sports brand such as Nike,
Reebok, Lining that manufactured by Bao Cheng Group and its own brand
name, such as movement life footwear brand FOOT SPORTS, fashion female
shoes brand RYEE, etc.

It is the true origin for Bao Cheng Group
to create its private trademark of native sale. The added value of the
products under its own brand name is much higher than OEM, and its gross
margin is higher than OEM many times.

However, the action that
Bao Cheng Group intends to create their own brand is just a big fear of
sporting goods field. The risk will be very high to develop their own
brands. If Bao Cheng evolves its private trademark, the primary problem
is that how to keep the fellowship with brand firms. The world famous
brand all put the whole confidential design to share with Bao Cheng
without reservation. If Bao Cheng creates its own brand name, the brand
will probably be the enemy of brand firms, and may be the number one
enemy, and thus brand relations of cooperation can not keep going.

Then how Bao Yuan shoemaker step over the business dangerous line between a trademark customers and foundry business?

Based
on the industry professors, the Bao Yuan shoemaker and Sheng Dao
biggest distinctiveness is that Sheng Dao is a single-product stores,
and the Po shoemaker is the number of international brands and brand
integration multi-brand stores. So the agency and international brands
under its own brand name not only don’t conflict but also can be
complementary to each other.

Transnational trademark and private
trademark have different characters. There is no competition, instead
they meet a family of consumer one-stop needs through various product
lines combination and achieve win-win way. After a joint cooperation
with transnational trademarks such as Nike, Adidas, and doing a market
survey deeply, the first flagship store of the Bao Yuan shoemaker
started in Shanxing Town in Zhongshan City on the summer in 2010.

Craft Your Software Company Logos to Portray Innovation Along With Professionalism

Every business needs to portray a different image to its
customers through the brand mark. Same is the case with symbols for
software houses.

The image that software houses want to portray is one of innovation and imagination along with professionalism.

Below mentioned are some basic ideas for the colors, fonts and images that you can use for your software company logos:

1. The colors:

For
technological symbols, it is advisable to use bright colors for
trademark. That is because bright colors look attractive on computer
screens and off it. They also give the monogram an imaginative touch. As
far as colors are concerned there are no limitations. In fact, here the
combination of black and white would look boring. Some of the best
colors for these emblems are blue, purple, green, yellow and grey. These
colors are soft and bright which helps make the brand mark comfortable
and appealing.

2. The images:

The technological images:

To
come up with image ideas, list down images that you think are related
to technology then simplify them. For example if you have listed down
computer because it is a machine then the image appropriate for your
logo would be a simpler form of machine like a wheel and axle. It would
also denote the journey that technology has traveled. You can also use
an image of the mouse icon or an illustration of a bulb with your
company name.

The abstracts:

If you do not want to use solid images for your brand mark, then how about using a few abstracts?

To
represent that your corporation is tech savvy, you can use thin ribbon
like abstracts around your business name or colorfully illustrated waves
above the name. You can also use flower abstracts to add a sensitive
touch to your trademark.

Unique images:

If you want to
try something new as far as your images are concerned then you can also
use animals and the environment around you as an inspiration. For
example, you can use an illustration of a fish for your brand mark or
you can use an image of a small plant with leaves to denote that your
company is environmentally friendly. You can also use a silhouette of an
alien leaning against your company name to show how advanced your
software house is. You can even use an image of a colorful Rubik’s cube
or a Pandora’s Box to add a mysterious appeal to your trademark.

3. The fonts:

For
your free software company logos, you can use thick fonts or thin but
make sure that they are straight. Since the images that you are using
are imaginative you need to keep a sense of formality and
professionalism in the text that you are using to tell your customers
that you are skilled and proficient. To add a friendly touch, you can
use straight fonts with soft edges. Remember, the more legible your
fonts are, the more memorable your brand mark will be.

Hence, here you have some great ideas for the fonts, colors and images to use for your software house’s trademark design.

The Birth Of Louis Vuitton And Its Innovation Craftwork

Louis Vuitton is given many expectations by the noblility and
the higher social celebrities, and the billionaires from the civilian
people since the date of birth as the top international luxury brand.
Louis Vuitton is not only the founder of Louis Vuitton’s life efforts
and the dream, but also a great dream witness history. As the
advertisements say “some journey always rewritten the human history”, LV
with years of the vicissitudes of life through the human society
buckish, material civilization and spiritual civilization of great
change and development, in the social elite and plute people for the
achievement of the travel dream and, at the same time, improve the human
history, and it will go down this road continue to go on——

Louis Vuitton always has pay great attentions to the
innovation and technology of the products, when Louis Vuitton found in
1854 in Paris. And Louis Vuitton has put the great emphasis on product
innovation and the technology perfectly, and can be combined with the
reality demand, not only solved for the problem of travelling that
bringing a large of clothing and necessary articles to travel. It is
great convenience, and let people forget the distress and the tired in
the jounery. When he had service for the nobility and high social
celebrities, Louis vuitton had discovered that the nobility must face
the job is that the clothes of suitcases with bags is wrinkled be bumpy
again in the fall during the journey. So Louis Vuitton had ended the job
in court, then he opened the first leather store in Paris. The main
production line is manufacturing the flat cover suitcase. He had
designed the roof leather box revolutionary. This new construction is a
big celebration to the pervious leather boxes that have dome fall easily
confused bicycler. After the expansion of Louis Vuitton stores, Louis
Vuitton pay more attention to the solution of practical problems,
travelers to with the practical design concept. And he has done research
in the fashion and professional aspects further.

The son of
Louis Vuitton George Vuitton inherited the family handyman traditional,
in small design with many innovation ideas. His invention of the lock
can be opened all the Louis Vuitton bags to the owner of the LV bags,
with that it can solve the trouble of all the customers with his a
string of keys. The Monogram series with light canvas and repeated the
production process make out ht most pressure and wear-resisting
toughness products, which be created by George Vuitton. The series is
not deformation and do not fade in long time, and decorative pattern
intact. Almost all of the basic styles are based on the canvas material
and design, play into different leather purposes.

The
manufacture process of Louis Vuitton is more complex, Louis Vuitton MH
group make a Louis Vuitton wallet need 1000 word procedures. With the
beginning of the design of the portfolio, the portfolio all will need
the constantly test in the laboratory for two weeks. Almost any
consumers of Louis Vuitton bags knows that Louis vuitton leather goods
with a more than ten years can still be intact, and light will be
because of the long-term and hunger skin touch, over time, become
natural and elegant color.

Even there is talk, after the
“Titanic” sank many years later, a sea shore raised from the bottom of
the Louis vuitton suitcase. Unexpectedly it has no hard type leaking
into half dropping water. And some stories, someone’s home on fire,
clothing, but only by a mostly Monogram Glace bag bag, appearance is the
black deformation, fireworks neri items but intact. Although these
rumours have a little exaggeration and incredible, but it also prove to
the world of Louis vuitton quality trust, with unshakable status.

Informatica Marketplace Innovation Drive

Informatica Marketplace Innovation Drive

Win the Grand Prize and attend Informatica World 2012 in Las Vegas!

Are
you a developer looking to gain exposure as a data integration guru? Do
you have a product or service pertaining to data integration, data
quality, data management or cloud data integration that you want to
present to the world? Are you interested in networking with over two
thousand customers, partners, developers and analysts and expand your
perspective on the industry? If you are, then Informatica World 2012 is
your destination. To be held from May 15-18, 2012 at ARIA Resort &
Casino, Las Vegas, Nevada, USA, this conference has offerings for every
role involved in data integration. From training, networking and best
practices to live demos and break-out sessions, this is just the place
for you, and the Marketplace is your ticket to getting there.

Join the Drive

The
Informatica Marketplace is a showcase for high quality solutions in the
data integration space, and we’re providing you with an opportunity to
submit your innovation and be a part of Informatica World 2012! Join the
Marketplace Innovation Drive and win yourself a place at the biggest
data integration conference this year. Here’s all you need to do:


The Contest

If
you have a new solution in the field of data integration, data quality,
data management or cloud data integration, get in touch with us at marketplaceinfo@infomatica.com . The solutions can cover the following categories:

– Solutions
– Reference dictionaries
– Content libraries
– Cloud offerings
– Data models
– Connectors
– Services
– Industry-specific solutions
– Utilities
– Mapplets and Mappings

Submit your Block here.

The reward

The top winner will receive the following:

– A Registration Pass worth $1500 to attend Informatica World 2012.
– An all-expense (travel & boarding) paid trip to the conference.
– One free Informatica certification.
– Entry into Informatica Virtual training or In-Person training in any technology of
your choice from Informatica Educational services.

Two entries will be awarded runner-up prizes, consisting of:

– One free Informatica certification.
– Entry into Informatica Virtual training or In-Person training in any technology of
your choice from Informatica Educational services.

Marketplace Innovation Drive Terms and Conditions

Existing Blocks in the Marketplace are not eligible for the contest.

The contest will commence on the 1st of January, 2012.

The last date for submission of entries is the 25th of April, 2012.

The contest winners will be decided on the 30th of April, 2012.

The winners will be intimated via e-mail, phone and will be featured on the Contest. webpage at http://www.informaticamarketplace.com