This is a mistake on their part because it has been found that a sales team meeting will be much more productive where the sales manager includes jokes on sales which alleviate any sense of tension or concern amongst the sales team. Quite often when sales meetings are called, the sales team will be anxious particularly if they have fallen short of their targets, quite often there will be an element of fear of the sales manager, simply because of his or her position of seniority.
These emotions are negative and will often counter all the good knowledge on sales skills and techniques that the sales manager may impart during a meeting. By including sales jokes and sales training jokes time to time in a sales training session or a weekly sales meeting to review business volumes the sales manager will engage the team far more effectively and far from creating any element of disrespect, will find that the sales team will relate much better to the sales manager, and as a result more driven to achieve the sales targets set by the company.
A survey of sales mangers conducted in Melbourne, clearly shows that those mangers who introduced humour in their sales meeting by way of a good sales meeting joke here and there developed far greater motivation levels in their sales teams than those who chose to avoid the use of any such sales jokes or sales training jokes in their sessions.
Where sales jokes were incorporated into the training or coaching sessions there was a much greater sense of company loyalty, the sales team was much more cooperative and importantly they felt that they could approach the sales manager and openly discuss any concerns or difficulties they were facing in the sales process.
Simply by including a sales training joke or general sales jokes in any meeting improved the business volumes achieved on a weekly basis and ultimately delivered a much improved profit for those companies where humour has been embraced in their organizational culture. The importance of including all staff in a shared sales joke should not be underestimated.
The re-telling of a good joke about sales or management has a positive influence as each member of the staff shares a laugh with one another through the course of the working day.
While many senior company personnel are concerned about the risk that adult sales jokes or other inappropriate jokes may be told within the office, it should not discourage the use of jokes on sales carte blanche.
Companies can embrace humour but ensure that no offense is caused by putting together some simple guidelines that clearly state what is and what is not acceptable.