People are going to ballparks to enjoy baseball in record numbers these days, and as the fan bases continue to grow, so too do the advertising opportunities. Out-of-home advertising is thriving in the sports world, especially when it comes to baseball. With more home games than many other sports, your product or service gets unrivaled visibility in a number of unique strategies.
What Kind of Audience is Exposed to this form of OOH Advertising?
With each new game, your product or service is exposed to a varied audience. Fans look at the scoreboard many times per inning for a number of reasons, and with your digital advertisement on the screen next to a player’s name or set of statistics, those fans will be exposed to your brand numerous times.