For small business public relations has a particularly obvious role. These are the very companies that are greatly dependent on generating awareness, credibility and trust if customers or investors are to be convinced to do business with them. Of course, such firms have many different marketing routes to choose from, so why should they contact a PR agency?
The truth is that PR is the most cost-effective of all of the marketing methods out there for smaller businesses, catering for almost every need. It’s easy to imagine that advertising, social media or content marketing will get your small firm the results that it deserves, but there’s one crucial difference between all of those and PR: the party that is doing the communicating.
While self-promotion has its undoubted value, it just doesn’t pack the authoritative power that coverage from a well-respected third party does. Whether such a party is a journalist or an influential PR industry figure, they will have credibility that they pass on with each message that they communicate. Such messages are very much word-of-mouth marketing, of the kind that has been so effective for generations at building credibility and trust for the subject.
Such public relations are even more effective for your small company, however, when they are performed in conjunction with the other marketing methods mentioned above. This is where our own free, no-obligation PR Audit comes in here at Vantage Public Relations. When you enquire about PR from Vantage PR, you benefit from all of the expertise accumulated during our more than 20 years’ experience in the field – manifesting in a programme that is powerful, cost-effective and perfectly tailored to your small firm.
The process that follows your request of a free PR audit from us is a very meticulous and considered one. For instance, we will take the time to review the current position of both your company and its competitors with regard to media coverage, company and brand awareness. We will then recommend the PR strategy that will be most impactful in helping you to reach your desired audiences.
Finally, a PR action plan will be developed based on a central strategy, embracing all of the essential elements for getting your small business noticed by the right people, in the right mediums and in the right way. Get in touch with the friendly and professional Vantage PR team today to receive your own free PR audit.
You didnt quite deliver as expected to a customer and they retaliated by placing something negative about your business online lets face it, weve all disappointed customers before by either not meeting their expectations, or by surprising them with a bill that was perhaps more than they wanted to pay. If youve become the victim of some negative press that could hurt your business, its time for online reputation management. While traditionally businesses have had to resort to expensive PR firms, and while they might even enhance online reputation management through live in-person or multi-media methods, our team of strategists work to right wrongs and we dont care who was right or who was wrong well fix whatever you need fixing with effective online reputation management that cuts to the core of the very search engines that seek to bring you down.
Notice how quickly information attached to your name comes up on a Google search? If its negative, you can be assured that the negative will come up first, because negative news garners high interest just watch the evening news and youll see. Not so with online reputation management; we kill the negative with the positive. And we keep killing on impact, because online reputation management isnt a one-shot deal; well provide constant watch and surveillance for any new news that might crop up to kill it instantly, keeping your reputation clean, positive, and managed.
How do we do it? Using social media, article writing, press releases, blogging and commentary, well build an effective campaign that will vote you in every single time youre searched on the Internet. We stay on top of your name and hunt down all negative comments placed on any number of sites: Ripoff Report, Yelp and other consumer complaint sites that continue to amass daily. We seek out bloggers, posters, news reports and anything else online that contains harmful or negative information. Online reputation management uses skillful and savvy Internet technique to beat them down, override their force, and continue to push them out of the way so that you and only you can shine. Your first page in Google will eventually contain nothing but positive press.
Public relations in India have become one of the most sought after professions amongst the youth. It is a prestigious and demanding industry and many reputed international PR organizations have opened their offices here and are doing excellent business. In the times of effective communications, it is of utmost importance that your voice is heard at the right place and the right time. This is where one should make the best use of the PR platform. The last decade has been a witness to the meteoric rise of this sector where both Indian and multinational firms have flourished extensively.
Earlier when people talked about wanting to be in the media sector, the only option left to them was to become a journalist. The boundaries of media were limited to journalism only. But as times changed and boundaries were pushed, people realized the potential of the public relations industry. People with a powerful knack to influence other people and to mould constructive opinion are fit for the job of a PR consultant. A thorough, in depth knowledge of the media fraternity and how it functions is also an essential pre-requisite. Those wanting to make a mark in this domain can take up a professional course and upon completion, can join any of the reputed public relation firms in Delhi or in any other cities.
There are many challenging yet interesting services that are offered in this industry. Since the image of your client is your primary responsibility, you should do your best to live up to their expectation. Positioning them in the right media platform and garnering positive responses for them is one of the foremost duties of a PR professional. You also get to meet the whos who of the corporate, bureaucrat and glamorous world. At the same time, you should be ready to face any crisis situation that might befall upon your client.
There are many renowned media agencies in Delhi and one of the leading agencies is Publicist Network Pvt. Ltd. Established in the year 2010 in New Delhi, Publicist has made a strong presence within a short span of time. It is a goal oriented organization and believes in delivering tangible results to its clients. Its team of dedicated professionals bring onboard years of experience in different sectors like real estate, automobile, entertainment, etc. Owning to its excellent performance, Publicist was awarded Emerging Communications Consultancy Firm of the Year by Study World and the Best PR Agency award presented by Indian Realty Awards.
Developing a Perfect Marketing Strategy in Russia
Effective marketing and advertising starts with developing a perfect marketing strategy as it helps you in achieving your business goals. A marketing strategy includes below given steps which you need to follow to earn maximum return out of your investment:-
If you are planning to launch your products in Russian market, it becomes necessary to do thorough market research. Marketing research in Russia is very important as the decisions like which advertising media to choose, in which area of Russia, the products should be distributed etc., can be taken easily with the help of results achieved out of market research in Russia. Various market information like size, growth, social trends, demographics etc., can be achieved through market research. If you have complete information about the market, you will be able to implement effective advertising strategy for your products.
If you are newly launching your company in Russia, then it becomes necessary that there should be a very good reputation of your company amongst the consumers in Russia so that you can sell your products or services easily. An advertising agency in Russia offering PR services in Russia works towards developing a positive image about your company in Russia which gives great results in terms of sales and profits.
Choosing a right advertising media is also important to develop a perfect marketing strategy. Whether you want to go for online advertising in Russian websites or opt for outdoor advertising and indoor advertising in Russia, depends on the type of product or service you are trying to sell. You can also opt for advertising in public transport in Russia to get more attention. Advertising on television in Russia would be great as so many people watch TV and may come across your advertisement which may convert them into your customers. There are many people who hear radio all the time, so if you advertise your products on Radio, you may get attention of those people.
If you need to market your products successfully in Russian market just visit http://www.russia-promo.com, which is the website of Russian Marketing and Advertisement Association, tied up with many advertising agencies in Russia who can suggest you the most effective and perfect marketing strategy to market your products in Russia.