Tag: ROI

Drive Growth Through Innovation in Your Finance Department

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Cognitive surplus has been recently proven to be a gold mine for a
collection of different departments. Don’t you think it’s about time you
learnt to benefit from this within your finance department as well?

Go beyond the apparent and obvious


All of the typical financial processes that most companies will utilise
to drive growth are fairly obvious these include: cutting into the
bottom line, maximizing revenues at the top line, and calculating the
return on investment (ROI) for any new investment opportunities. But if
you can make ‘innovation time’, in conjunction with financial analysis,
you will find that you are given a chance to look at less traditional
levers to drive growth within your department.

Not a very exciting task


Ensuring that you are given real time away from the stress of daily
tasks will eventually prove to be an invaluable exercise. Real time
allows you and your department time to reflect and allow you analyse the
performance of your finance department within the past versus the
demands, your deliveries and performance of today. By reaching into and
exploring your cognitive surplus, you and your colleagues could discover
areas that are limiting, and which could limit your financial
performance tomorrow. By taken a look at these limits you and your
department can explore alternative solutions to help drive growth and
increase the overall innovation of your company. With your financial
performance analysis in situ and a collection of innovative ideas in
hand you’ll be able to better forecast and set up departmental budgets,
whilst providing a firm foundation from which you are able to review any
innovative concepts to vary the business structure serving to help
alter the performance/cost ratio in a positive direction.

Want a push towards the right direction


Want a sensible push towards the right direction, which will help you
greatly improve the performance of your finance department?


You probably have an identical gut feeling that was brought to our
consciousness by an accounting survey of the financial close process:
only 28 % finance employees trust the reported numbers within the month
end financial close making historical account analysis an even more
arduous task. Financial Reconciliation software can make the whole
financial close process quicker and more economical by the complete
integration of automatic account reconciliation with automated approval
workflows. With the utilization of summary dashboards, account
reconciliation software makes strict compliance the quality standard for
your team, whilst at the same time executives are often accurately kept
within the loop with drill-down reports at the press of a button. You
can conjointly do away with binders and build your historical analysis
faster and easier with a completely digital archive. Although storing
all monthly close reports in binders may provide that old-fashioned feel
of security, however that feeling can be misleading. Using binders to
archive can in the long run prove more of a hindrance than a help.
Problems that can arise are:

Which binder is all the information
archived in? This issue can further be compounded with the problem of
physical space required to store all of your company binders.

Where in the binder is it? Generally binders over time become too hefty to go through.


So whether you’re working with binders or spreadsheets maintaining that
control and overview are a top priority. At any moment, you need to
have all documentation in place and to understand the status of every
person and every task. Financial Reconciliation software can help you to
streamline and digitize your monthly financial close process. Whilst
allowing you to replace cumbersome spreadsheets and full binders with an
up-to-date real-time overview of the entire balance sheet
reconciliation process.

Taking all of the above into account
what’s more, due to all of these efficiencies financial reconciliation
software will actually help you facilitate to make ‘innovation time’
within the financial department, serving to create a virtuous cycle of
enhancements and innovations with in your department. With all of these
helpful features and more it isn’t hard to ascertain how using financial
reconciliation software will greatly utilise your cognitive surplus and
help streamline your finance department helping your business grow.

The Benefits Of Paid Search Marketing

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When a company is ready to start marketing via the Internet, Paid Search Marketing (Pay Per Click or PPC) is the fastest and easiest way to to get page one visibility on the major search engines and attract qualified prospects to their site. It can be launched in a few hours, and it can produce dramatic results rapidly. It is a great way for a company to start using Internet Marketing techniques to grow their business and increase their top line. There are a number of benefits to PPC campaigns, including:

Precision: PPC enables you to be very precise in putting a targeted offer in front of a specific segment of the market. By identifying specific key words, creating unique offers, and writing tailored ads, you have a tremendous amount of control over who sees your ad, what offer they see, and where they land on your website.

Targeting: Another aspect of precision is the ability to target your market geographically, demographically, and by time of day and day of the week. When combined with keyword specificity, unique offers and well written ads, you can focus very tightly on the target market you are trying to reach. This ensures that the majority of people viewing your ads are qualified prospects.

Speed and Simplicity: This can be looked at two ways. First, while doing PPC right can be somewhat complex and time consuming, planning and executing a campaign can be accomplished in hours. Also, this refers to how quickly and easily a prospect can move through the buying process, a matter of a few minutes, when clicking through to a well designed landing page and taking the desired action.

Financial Control: PPC provides the advertiser with complete control over how much money is being spent. A daily budget can be allocated, then changed depending on results of the campaign, and to take advantage of changing business conditions as they occur.

Length and Scope of Campaign: A PPC campaign can run for any length of time and can be very narrowly or broadly targeted. This enables the advertiser to use a campaign to accomplish different things, from delivering targeted offers to a narrow market segment for a short period of time, to more broad based branding and awareness.

Monitor and Measure: With the excellent analytics tools available today, PPC campaigns provide complete transparency and make it easy to monitor the progress of a campaign as well as the results to date and ROI.

So, when you are ready to start marketing via the Internet, a great place to start is with paid search marketing. You can start up a campaign in a matter of hours, deliver a tailored offer to a precisely targeted market segment bringing them to your website, you can have complete visibility into the results of the campaign, control your budget, and you can start or stop at any time. What are you waiting for?

Financial Services with flexible finance options for investment opportunities

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Financial services encompass a broad spectrum of services ranging from financial jobs to investment planning. The services offered by experienced companies profess to boost the earnings of their clients companies by aiming to get back most of their Return On Investment (ROI). Financial analysts manage the money, transfers and fund switches of hundreds of customers. Many people are quite poor when it comes to managing their money and they look to these professionals, who with their fiscal expertise will secure a safe future for their finances.

People who want to manage their money on a long-term basis approach reputed financial companies, which offer them several finance options to protect their money. Finance options could be in the form of Insurance, Mutual Funds or Wealth Management. While doing business with a finance service company, the customer always looks for more options and banking with the top companies in Ireland will help them with their money. Exceptional customer service, internet banking facilities and award winning products these are three main things that clients look for in a Financial Services company. The rising demand of personal asset management has risen considerably over the years as people devote more of their time to strengthen their financial base.

People who are looking to save on taxes and create wealth also look for several Finance options. One of them is to make specific investment options; there are certain investments through which the client will be exempt from taxes. They can manage their funds through good financial plans and generate wealth in the same mode. One major area of converting available liquid cash into a favourable proposition comes in the form of investment in property. When people do not have enough money to buy a property, they approach finance services for loan options. Of all the loans in the world, Investment Property Financing is the toughest of all. It is a risky business and many lending companies are not willing to take the risk. The first reason that most companies expostulate is that the buyer of real estate is not living at the said property. The second reason that goes against Investment Property Financing is that the property value could drop below the loan amount. This causes financial companies to charge high rate of interest for Investment Property Financing and most clients shy away because they are unable to pay it. Most of the time, such property has no resale value.

There are quite a few reputed business and finance portals in Ireland where clients can gauge valuable and updated information of various financial services. It helps them with their stock market and e-commerce. The portals help the client make clever investment choices by placing the most favourable investment strategies in front of them. These Finance companies will track the clients reports over a set period of time and switch funds to investment plans with better returns. Once the client chooses a company to do business with, he expects the company to be straightforward, reliable and competent. There are several such institutions in Ireland, making the country the most favourable place to do business. The opportunities for starting new businesses in Ireland are quite favourable because investors have instant access to a huge range of funding options. The clients companies are offered attractive support packages to develop their business and maximize their ROI. Some financial services have trained experts who will turn out to be a big help in making smart investment decisions.

Brief Notes About Some Frequently Used Online Advertising Terms!

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We frequently come across various terms in online advertisingsuch as Adserver, Adserver India, Publishers, Online Publishers etc. In this article, brief notes about some of the frequently used online advertising terms are explained.
What is Adserver?
An Adserver is a computer web server that stores ads which are used in online marketing. The purpose of an ad server is to deliver the stored ads to website visitors. The content of the web server needs to be constantly updated so that the webpage (on which the ads are displayed) contains new ads. Through ADSERVER INDIA, larger websites have a third party company who organizes where their digital advertisements (banner ads, viral ads etc) will appear, the number of times the ad displays will appear and for how long. To put it in a nutshell, a digital company which serves the online ads to a particular website or websites is known as Adserver.
Importance of Adserver
ADSERVER INDIA facilitates those advertisers who do not have time to go to other websites to display their ads but would like to place their ads in renowned websites. An ad server also helps in determining the ROI for an advertiser on a particular website by performing various tasks such as counting the number of clicks/impressions for an ad campaign and generating report. Adserver is of two types- local ad server and remote or third party ad server. A local ad server is typically run by a single online publisher which serves ads to that publishers domains. Remote ad server serves ads across domains which are owned by multiple publishers.
What is online publishing?
To publish means to distribute. A writer publishes his book from a publisher to distribute his work amongst his customers. Likewise, online publishing enables brand owners to distribute their brand communication (in the form of adverts) amongst the target customers.
Importance of Publishers/ Online Publishers in online advertising
By publishers in internet advertising, we refer to those experts who publish the various online ads such as banner ads, viral ads etc on behalf of their clients. The importance of online publishers is equally important as the publishers of books, journals, magazines etc. Any internet advertising campaign cannot be deployed without the help of online publishers. In brief, Publishers from the perspective of online advertising are those professionals who provide online services, products and advertising solutions to its clients.

Sustaining Innovation in Your Organization – Tracking Your Success Part 6 of 6

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You have determined that your company is ready to start a
growth portfolio, you have included a group of products that you feel
will allow your company to be innovative and have the best chance at
growing profits, and you have been careful to avoid pitfalls such as
rolling out too many products or hanging on to past successes and not
pressing forward.� So what’s next? How do you measure the success of
your innovation portfolio?�

Tracking Your Success

There
are two ways of tracking your success: quantitatively and
qualitatively.� Quantitative measures include numbers of new customers
obtained, growth as a percentage of sales from the new products or the
overall ROI from an individual product.� The qualitative method of
measurement goes deeper than just the numbers.� These measurements track
how well the product was received by the target market, or by the
market as a whole, how it affected the perceptions of your company, or
how much effort went into effectively managing the portfolio.�

In
order to achieve both qualitative and quantitative results, extensive
market research must be conducted after the product is launched and
established in the market.� Depending on when, how, and where your
product was launched, you are going to receive different data from
different regions.� You must determine if certain technologies are more
widely accepted in different regions of the country, during different
times of the year, etc.� Being able to properly analyze this data will
allow your company to improve its growth and success during its next
product launch.� Successfully analyzing your previous product rollouts,
whether huge successes or colossal failures, is an important step
towards keeping innovation moving forward in your company.�

A
big part of innovation is staying on top of market trends, understanding
customer needs and wants, and consistently looking to the future to
grow the company, not relying on past successes to keep the company
afloat.� The best way to remain ahead of the curve when it comes to
market innovation is understanding� how to effectively gauge the success
of past campaigns and applying methods that work to your future growth
portfolio projects.�

If you missed our last article about Delivering on Target or any of our past articles on effectively sustaining innovation in your company, you can find all of them here.

Organizing Work Using Distributed Management

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Keeping work organized is a major challenge. There is a strong relationship between the effectiveness of work organization and productivity; so better organization usually improves ROI.
People do work, so work organization is largely about how people are organized and most importantly, how people organize themselves. Gone are the days, when managers were able to organize every action that each person is doing.
People are more dispersed, changes are more frequent, and there are less managers and supervisors. So the only way forward, seems to be to make it easier for people doing the work to more easily contribute to organizing work. This means that the traditional management approaches that centralize organizing activities around managers need to be more distributed amongst the people doing the work.
Distributed management is a management method for people to work together over the web to accomplish desired goals. Management activities are distributed through the people doing the work. The key concepts of Distributed Management are discussed at http://en.wikipedia.org/wiki/Distributed_management.
I have been developing distributed management methods and web software to apply those methods for over 10 years. The great thing about software is that it forces you to confront the real world issues that make distributed management hard to implement.
For example, organizations usually want to control the task and process information that organization members create. This information is the organizations intellectual property and usually is core to the organizations competitive advantage. But in these days of outsourcing, people outside an organization need to be involved in organization tasks and processes.
For distributed management to function, there needs to be a relatively free flow of relevant information between the people involved from anywhere at any time, but security and privacy also need to be an integral part of the process.
For a distributed management method to become mainstream, it needs to be able to easily manage tens of thousands of people globally, doing tens of thousands of tasks, in close to real-time. Smart software is required to keep work organized with minimum effort from managers and others. Web and mobile browsers provide access from anywhere at any time.
TASKey has spent years working through the complexity that rapidly occurs when people want to work together. There are many software products that focus on managing projects, or on individual time management. These products are useful, but they are limited to relatively simple situations.
In contrast, a true distributed management solution can simultaneously handle: the implementation of a corporate plan; projects and change initiatives; operations; business processes, and tasks and actions involving many people within and outside an organization in many locations.
Task and team information needs to be synchronized and presented from each persons perspective. This is the key for distributed management to work every person involved needs to see the up-to-date task and team information they need to do their job.
Using distributed management software with web and mobile browser access, work can be better organized, leading to higher productivity and a credible return on investment (ROI).
For more information, visit www.taskey.com or www.me2team.com
By,
Dr Neil Miller

Experience Advertising Released 2014 Ecommerce Digital Marketing, Social Media, And Conversion Rat

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Fort Lauderdale, FL, January 22, 2014 – Experience Advertising, Inc., a leading online marketing agency, has released their complimentary guide for ecommerce merchants titled: 30+ E-commerce Strategies to Grow Traffic, Conversions, Sales, and ROI in 2014. Each year, Experience Advertising releases this guide to assist ecommerce companies with their digital marketing, social media, and website conversion rate strategies.

Experience Advertising’s founder and CEO Evan Weber stated, “As a digital agency, we believe in empowering ecommerce companies with industry-best online marketing strategies, so they can maximize their traffic and revenue. Not every company can hire our agency to handle their digital marketing management, so we provide some practical strategies that their in-house team can execute. When they are ready to hire an agency to better handle their online marketing they will remember us. So it’s somewhat of a lead generator for us as well.”

This ecommerce guide provides strategies as it relates to the following areas of digital marketing:

Sprucing Up the Website

Email Marketing

Search Engine Marketing (SEO and SEM)

Social Media Marketing (Facebook, Twitter, and Instagram)

Boosting On-site Conversion Rates

Customer Interaction

Affiliate Marketing

Social Media Advertising

Customer Referral Programs

See the entire ecommerce guide here.

Experience Advertising, Inc. manages online marketing and digital strategy in the following areas:

Affiliate Program Management – in-house, major networks and CPA networks

Social Media Management – proactive social channel management

Facebook & Twitter Advertising Management – fan acquisition and revenue generation

Retargeting ads to web visitors that didn’t convert

Paid Search Engine Management – Adwords and Bing Ads

Conversion Rate Optimization – on-site multi-variate testing

Customer Loyalty Programs – customer referral programs, customer loyalty strategies

Sweepstakes and Contests – designed to building fans, opt-ins, and followers

Email Newsletter – HTML design, email list monetization

Webdesign – refurbishing or complete redesigns

Programming – front end and back end coding

For a complimentary analysis, visit Experience Advertising.

Press Contact:
Evan Weber
Experience Advertising Digital Agency
Fort Lauderdale, FL
+1 (954) 662-8010

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Keith Lane Is One Of The Best Boston Based Advertising Agencies

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There are some independent advertising agencies in Boston. They have their own team of skilled and experienced professionals who are able to take all marketing challenges. Through their unique network they have developed emotional connections with the consumers. The fresh creative thinking and commitment of Boston based advertising agencies produce results and ensure the future prospects. By intelligent and creative approaches to the strategy and technology, Boston advertising is able to deliver successful result for their clients. Their experienced and skilled professionals design the campaigning strategy and actionable plans which attract the consumers effectively as well as it help in increasing the growth of the company. They know how to build up your brand image and grow your business successfully.

Keith Lane Creative Group is one of the leading ad and marketing agency who offers the powerful marketing solutions for your organization. Their creative and effective brand awareness programs and marketing strategy give you the best return of your marketing investment. Very first, they listen carefully and study your brand in details after that they make the appropriate strategy to put your brand in right market place. The innovative thinking of their experienced professionals creates the blue print for success of your company.

The most experienced and skilled personnel of Keith Lane Creative Group offer their expertise to tailor the several marketing approaches which is suitable for your brand. The Keith Lane Creative Group is one of the most trusted names among the Boston based advertising agencies who can create a great brand image and offer the marketing solutions by their expertise. The marketing agencies in MA offer the successful solution of your marketing problem whether your company is in stagnant position that lost momentum or going to launch new services or products.

Their experienced marketing expert provides the most cost effective strategy which leads your company toward the growth. The strategic plans of the marketing companies in MA are the foundation of right development effort of your organization. The highly experienced marketing professionals of the marketing companies in MA offer product development and marketing programs that creates companys profitable revenue. The marketing adviser of the agencies helps you to develop your business by increasing your sales. The marketing companies in MA also offer online marketing programs to meet your objective. They are strong in digital marketing and ROI system as well as traditional marketing services. Their thoughtful marketing strategy and promotional program build your business successfully.